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April Luncheon - "Branding and Beyond"

Price: $25.00

Date: April 7, 2015

"Branding and Beyond"

Join us for our April luncheon meeting on Tuesday, April 7th.  This month we will hear from Mike McGuigan, President of McGuigan Restaurant Concepts, Ford's Garage on the company's unusual corporate branding with Kearns Restaurant Group.Mike McGuigan

It is often said that success occurs when preparation meets opportunity.  Well, meet one prepared professional Mike McGuigan, president of McGuigan Restaurant Concepts and partner in Ford’s Garage a venture with Kearns Restaurant Group.

Mike grew up in the food and beverage business and holds a BSBA double major in Hotel/Restaurant Management and Marketing.  He worked for Stouffer Foods Corp. after college and then opened a food brokerage company on the east coast of Florida.  He sold the company and moved to Fort Myers when he opened his first restaurant, the Channel Mark, at age 25.  He then opened a number of themed restaurants including Morgan’s Rain Forest on Sanibel and the Outlaw Steakhouse on Fort Myers Beach where gun-slinging skis took place nightly.

Mike and his partners created a new restaurant downtown at a time when downtown was undergoing renovations.  The streets were torn up and dirt was everywhere, but they saw life in Art Walk and took a gamble.  Using historical figures from our area, the Ford moniker was chosen.  The local historical connection had paid off well in prior ventures such as Edison’s at the Fort Myers Country Club, so a 1920s themed burger restaurant opened as Ford’s Garage.  And, not long after opening, they heard from Ford Motor Company.  Trademark infringement became a concern.  Join us to find out the rest of the story.

 

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** Note the meeting location @ Florida South Western (FSW) State College, 8099 College Parkway, Building AA-177, Fort Myers, FL 33919

 

A Reminder: No-Shows Will Be Billed

Available Spaces: 54

2015 SWFL Chapter Image Awards

Price: $45.00

Date: April 21, 2015

PR Superstars: 2015 Image Awards Ceremony

Join us for the 2015 Chapter Image Awards Presentation on Tuesday, April 21st from 6:00 to 8:00 pm.

This event will be held at The Marina at Edison Ford. The address is 2360 West First Street, Fort Myers, FL 33901.

For additional information about the 2015 SW FL Chapter Image Awards, visit the Chapter Image Awards page.

Sponsorship opportunities and information is available here: 2015 Local Image Sponsorships

We hope to see you there!Invite Local Image 2015

 

Available Spaces: 56

Be Good at Doing Good

Price: $10.00

Date: April 24, 2015

Be Good at Doing Good

Join us for the annual event "Be Good at Doing Good" on Friday, April 24 at the Embassy Suites in Estero. Sponsorship information is available by clicking: Be Good Sponsorships

Recognizing the present state of the economy, it is widely known that nonprofit budgets are limited and sometimes scarce. Be Good at Doing Good: Marketing Your Mission hosted by The Florida Public Relations Association Southwest Florida Chapter on April 24th from 8-11 a.m. will provide non profits with valuable information and gain essential resources to better their programs and services.

Five local PR and media professionals will donate their time to nonprofit leaders and staff and present information and tips on the following topics: Media Interviews, Direct Mail Marketing, Getting Your Message on the Air, PR for Non-Profits and Media Relations. The list of guest speakers includes; Robin Craig, iHeartMedia; Samantha Scott, APR, Pushing the Envelope; Sue Lampitt, Intech Printing; Susan Bennett, APR, CPRC, Susan Bennett Marketing & Media and Waddy Padilla, Florida Weekly.

Be Good at Doing Good 2015

Available Spaces: 68

May Luncheon

Free Event

Date: May 5, 2015

Join us on Tuesday, May 5th for our monthly luncheon meeting.

Additional details to follow.

Available Spaces: 80

June Program - Social Media Breakfast

Free Event

Date: June 25, 2015

Join us on June 25th for the SWFL Chapter's annual Social Media Breakfast at the Embassy Suites in Estero.

Additional details to follow.

Available Spaces: 80

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