Measuring the Results and Impact of Digital, Video & Social Media"
Presented by Prof. Andrea Fortin, Hodges University
Join us on Tuesday, January 6th to learn about measuring social media efforts with Andrea Fortin.
In the ever-evolving world of communication that spans across all platforms from traditional, new and social media, how do we justify the value of a communications strategy or the effectiveness of a PR campaign? This month we will explore many aspects of measuring your endless hours of postings and tweets, from the phenomena of going viral to the popularity of buying potato salad on Kickstarter to raising $700,000 in less than a day on Indiegogo. At the end of this program, you will be telling us what is effective!
** Note the new meeting location @ Florida South Western (FSW) State College, 8099 College Parkway, Building AA-177, Fort Myers, FL 33919