This year’s PR University theme, “Climbing the PR Ladder,” focuses on developing and enhancing skills in public relations and marketing, as guest speakers offer their expertise in strategic planning, social media and engagement, conflict management, diversity, focus and motivation, and more.
The lineup of speakers and their topics include:
The Five W’s of Research with Lynn Schneider, APR, CPR, director of marketing and business development for Park Royal Hospital
How to Reach the Hispanic Market, Demographics and Market Trends with Mayela Rosales, executive vice president of Media Vista Group, LLC
How To Manage Conflict and Avoid Unhappy Clients with Keith Grossman, attorney and Family and Circuit Civil mediator by the Florida Supreme Court of Florida
Fully Engaged with Chief Stephanie Spell, member of Sheriff Kevin Rambosk’s executive command staff
Storytelling Marketing: How to ethically persuade with the written word with Erik Stafford, creative director at ISOOSI Marketing Agency
Picasso & PR: Career Lessons from the Master with Susan Bennett, APR, CPRC, president of Susan Bennett Marketing & Media
The Power of Focus: How Changing One Thing in Your Life Changes Everything with David Essel, M.S.
The seminar will begin at 8 a.m. with registration and a continental breakfast followed by each speaker’s 45-minute presentation and a networking opportunity. Lunch and refreshments will also be served.
Early registration for the event is $70 for FPRA and Public Relations Society of America members and $95 for nonmembers if registered by Sept. 19. Prices will increase to $95 for FPRA and PRSA members and $125 for nonmembers after Sept. 19. All students will be $35 each.
Anyone attending an FPRA or PRSA luncheon prior to the PRU seminar may enter into a raffle drawing for free entrance to the event. Raffle tickets are $5 each.
Sponsorship opportunities for the event are now available from $250 to $1,000. Student sponsorships will also be available for $35 each for those interested in sponsoring a student to partake in the full-day seminar. For more information or to become a sponsor, contact co-chairs Angeli Chin at 239-313-3995 or email@example.com, or Kylee Pitts at 239-293-1110 or firstname.lastname@example.org.
Featuring Ned Pope, President of Florida NEXT Foundation
As PR professionals, we are in tune with four wildly different generations who communicate in diverse ways, and it can be a Petri dish for the most basic PR challenges. Veterans (born before 1946), Baby Boomers (1946-1964), Generation X (1965-1979), and Generation Y or Millennials (1980-2000) grew up in different times, have wide-ranging value sets and often conflicting communication styles. We have explored the ways each want to receive their messages and what they do with the information.
This month we will hear from Ned Pope, president of Florida NEXT Foundation located in Tampa. As a Generation Xer himself, Ned will talk about ways the Florida NEXT Foundation is mobilizing groups of our next generation of leaders beyond talking and coalescing them into action.
Reminder: NO SHOWS WILL BE BILLED.
Ned Pope is a fifth generation Floridian with a long track record of success in project management and implementation. In his time at the Florida NEXT Foundation, he has implemented programs such as Give Day Tampa Bay and Impact Forums. Pope previously served as the vice president of Alternative Dispute Resolution and Project Management for the Collins Center for Public Policy, where he directed and administered six court-ordered mediation programs and a statewide mediation program sponsored by Fannie Mae.
Pope also served under Alex Sink as director of external affairs during her administration as chief financial officer of Florida. Before taking that position he served as the Department of Financial Services’ primary certified contract negotiator, representing the state as lead negotiator in the 2008 Worker’s Compensation Medical Case Management Project. In 2007, Pope co-managed and developed the nationally recognized searchable contract transparency website, currently known as “FACTS”. Before going to work directly for DFS he served as the operations manager for the agency’s Hurricane Insurance Mediation Program, administered by the Collins Center from 2004-07.
Ned Pope is a 2001 graduate of Georgia Southern University, with a Bachelor of Science degree in Print Management/Publishing, and 2004 graduate of Florida State University, with a Master of Science degree in Communications, New and Interactive Technology. He is also the owner and CEO of the Pope Management Group, a project management firm that consults private companies on workflow efficiency and compliance with their government contracts.
Pope lives in Tampa with his wife, Merris, daughter, Avery, and son, Miles.