Date:    October 13, 2020
Time:   11:30 a.m. – 1 p.m.
Price:   $10 for members | $20 for future members | $5 for students
Location:  Webinar (Zoom link will be sent upon successful completion of payment)

REGISTER HERE

Event description:

The data we collect via surveys and other methods shouldn’t just go into a spreadsheet and be forgotten. Survey data from our internal and external audiences can reveal how to craft effective key messaging; drive action on your campaigns; and truly understand who you’re messaging.

When you conduct a survey or other research, how do you use the data you’ve gathered? Brian Schoedel of Testimonial Tree, Inc. will share how to use collected data effectively for your PR efforts.

Who should attend?

  • PR and marketing professionals looking to use data to show ROI for their efforts
  • Small business professionals looking to see how survey numbers can translate to customer numbers
  • Students looking to learn how PR professionals use numbers to support their work

About our speaker: 

As a trusted advisor to entrepreneurs and business executives, Brian truly enjoys exchanging insights to share how successful companies are accelerating their growth. Many companies are gaining a competitive edge through digital transformation to deliver exceptional customer experiences and technology innovation are essential to remaining relevant.

As Vice President of Sales at Testimonial Tree, Inc. Brian is responsible for developing the company’s sales channels through strategic partnerships. My team helps companies increase word-of-mouth referrals to grow their business by marketing their positive reputation online and through social media.

Formerly, Brian was a trusted advisor to Marketing Leaders and Senior Information Technology Executives at the world’s largest information technology research advisory company Gartner, Inc. (NYSE: IT).