Public Relations University is the Southwest Florida chapter’s annual professional development day, which brings state and national experts on public relations programs, planning and implementation.

Friday, Feb. 1, 2019
Holiday Inn Fort Myers Town Center
PR University: Hat Tricks

8 am – 5 pm

In public relations, we wear many hats.

This one-day conference will provide communications and marketing professionals with current case studies, emerging strategies and tangible tactics that dress them head-to-toe to successfully take on the several functions of PR. This year’s PRUniversity promises SMART programming, ENGAGED speakers and networking, and FUN for our attendees that will keep you inspired in 2019!

Registration & Schedule

8 am: Registrations, Breakfast & Networking

9 am: Welcome and Chapter Announcements

Speaker presentations will commence promptly after welcome and announcements 

12 pm: Lunch, State Announcements and “Getting the most benefits out of your FPRA membership!”

5 pm: Program ends

Registration includes a post-conference networking happy hour, all educational sessions, meals and refreshments. For APR professionals, you will earn 2 continuing education points towards your maintenance requirements. For those traveling from afar seeking to increase their knowledge, rooms at a discounted conference rate of $189 are available for your convenience.

Tickets are $99 for FPRA and PRSA members, $129 for non-members, $60 for students (scholarship opportunities available)

Schedule of Speakers

Jason Teeters

Jason Teeters, Jet Set State

Jason Teeters helps artists, makers, designers, and curators adapt and innovate in the 21st century so they can create more purpose, passion, and profits in their creative business. Prior to launching Jet Set State, Teeters served as a Solution Architect at Pearson Learning. He spearheaded and designed new strategic service offerings around Data and Analytics, to help clients identify and pursue new technology initiatives within the educational sector.





Alyson Lundell, APR, CPRC

Alyson Lundell, APR, CPRC, Senior Director of PR, Universal Orlando Resort

Take a ride with Alyson Lundell, APR, CPRC into the Universal Orlando Resort opening of The Race Through New York Starring Jimmy Fallon and Fast & Furious – Supercharged.





Sandra Stilwell Youngquist
CEO/Owner of Stilwell Enterprises & Restaurant Group


President of SWFL Children’s Charities

Balancing Act – Broadening Your Reach to Others While Keeping Your Focus

A Conversation on Development and Fundraising.



Leveraging the Full Value of Your FPRA Membership


Gordon Paulus, APR, CPRC

Gordon Paulus

Gordon Paulus, APR, CPRC, President, FPRA

Bringing humor and PR expertise as our MC for the day is FPRA president Gordon Paulus, APR, CPRC.

Gordon and speaker Alyson Lundell, APR, CPRC, FPRA’s President-Elect, will also speak on leveraging the full value of your FPRA membership.





April Salter, APR, CPRC

April Salter, APR, CPRC, CEO and Founder, Salter Mitchell PR

April Salter, APR, CPRC will share her crisis communications and media relations experience regarding the 2016 election Russian hacking attempt.




Teri Hanson

Teri Hansen, APR

Teri Hansen, APR, Creative Director, President, Priority Marketing

A Recipe for Brand Loyalty:
Teri Hansen, APR and Holly Boldrin, APR, CPRC of Priority Marketing will co-present a marketing case study on Norman Love Confections. Learn their recipe for creating a successful, integrated marketing program and building brand loyalty among customers and the community.




Holly Boldrin, APR, CPRC

Holly Boldrin, APR, CPRC Director of Public Relations, Priority Marketing

Holly Boldrin, APR, CPRC joins Teri Hansen to present: A Recipe for Brand Loyalty. Don’t miss this marketing case study on Norman Love Confections.





Chocolate Break





Matt Holliday

Matt Holliday

Matt Holliday, Director of Governmental Relations for Florida SouthWestern State College

The Intersection of Public Relations and Advocacy

Matthew will speak about the public relations aspect of lobbying and how it relates to advancing the message and mission of clients in the 21st century as the speed of communications affects the practice of advocacy.




Giant Worldwide

JD Martin, Sr. Consultant, GiANT Worldwide


“Breaking Down the Influence Model” – Put on your Employee and Investor Relations Hat

In this thought-provoking session, attendees can expect to hear about building lasting influence through relationships, key messaging, and overcoming self-preservation.