Public Relations University is the Southwest Florida chapter’s annual professional development day, which brings state and national experts on public relations programs, planning and implementation.
Friday, Feb. 1, 2019
Holiday Inn Fort Myers Town Center
PR University: Hat Tricks
8 am – 5 pm
In public relations, we wear many hats.
This one-day conference will provide communications and marketing professionals with current case studies, emerging strategies and tangible tactics that dress them head-to-toe to successfully take on the several functions of PR. This year’s PRUniversity promises SMART programming, ENGAGED speakers and networking, and FUN for our attendees that will keep you inspired in 2019!
Registration & Schedule
8 am: Registrations, Breakfast & Networking
9 am: Welcome and Chapter Announcements
Speaker presentations will commence promptly after welcome and announcements
12 pm: Lunch, State Announcements and “Getting the most benefits out of your FPRA membership!”
5 pm: Program ends
Registration includes a post-conference networking happy hour, all educational sessions, meals and refreshments. For APR professionals, you will earn 2 continuing education points towards your maintenance requirements. For those traveling from afar seeking to increase their knowledge, rooms at a discounted conference rate of $189 are available for your convenience.
Tickets are $99 for FPRA and PRSA members, $129 for non-members, $60 for students (scholarship opportunities available)
Schedule of Speakers
Jason Teeters, Jet Set State
Jason Teeters helps artists, makers, designers, and curators adapt and innovate in the 21st century so they can create more purpose, passion, and profits in their creative business. Prior to launching Jet Set State, Teeters served as a Solution Architect at Pearson Learning. He spearheaded and designed new strategic service offerings around Data and Analytics, to help clients identify and pursue new technology initiatives within the educational sector.
Alyson Lundell, APR, CPRC, Senior Director of PR, Universal Orlando Resort
Take a ride with Alyson Lundell, APR, CPRC into the Universal Orlando Resort opening of The Race Through New York Starring Jimmy Fallon and Fast & Furious – Supercharged.
President of SWFL Children’s Charities
Balancing Act – Broadening Your Reach to Others While Keeping Your Focus
A Conversation on Development and Fundraising.
Leveraging the Full Value of Your FPRA Membership
Gordon Paulus, APR, CPRC, President, FPRA
Bringing humor and PR expertise as our MC for the day is FPRA president Gordon Paulus, APR, CPRC.
Gordon and speaker Alyson Lundell, APR, CPRC, FPRA’s President-Elect, will also speak on leveraging the full value of your FPRA membership.
April Salter, APR, CPRC, CEO and Founder, Salter Mitchell PR
April Salter, APR, CPRC will share her crisis communications and media relations experience regarding the 2016 election Russian hacking attempt.
Teri Hansen, APR, Creative Director, President, Priority Marketing
A Recipe for Brand Loyalty:
Teri Hansen, APR and Holly Boldrin, APR, CPRC of Priority Marketing will co-present a marketing case study on Norman Love Confections. Learn their recipe for creating a successful, integrated marketing program and building brand loyalty among customers and the community.
Holly Boldrin, APR, CPRC Director of Public Relations, Priority Marketing
Holly Boldrin, APR, CPRC joins Teri Hansen to present: A Recipe for Brand Loyalty. Don’t miss this marketing case study on Norman Love Confections.
Sponsored By NORMAN LOVE CONFECTIONS
Matt Holliday, Director of Governmental Relations for Florida SouthWestern State College
The Intersection of Public Relations and Advocacy
Matthew will speak about the public relations aspect of lobbying and how it relates to advancing the message and mission of clients in the 21st century as the speed of communications affects the practice of advocacy.
JD Martin, Sr. Consultant, GiANT Worldwide
“Breaking Down the Influence Model” – Put on your Employee and Investor Relations Hat
In this thought-provoking session, attendees can expect to hear about building lasting influence through relationships, key messaging, and overcoming self-preservation.