Topic: “Impactful Rebranding Strategies”
Date: Tuesday, July 12, 2022
Time: 12:00 p.m. – 1:30 p.m.
Price: $30 for members | $40 for future members | $25 for students
Location: Dave and Buster’s, 13499 S Cleveland Ave Ste 400, Fort Myers, FL 33907 (in Bell Tower Shops)
Considering a rebrand or a brand refresh? Attend this month’s professional development seminar and leave with takeaways on how to keep your brand fresh and relevant. Brian Ososky, Director of Marketing at Lee County Visitor & Convention Bureau, will share why rebranding is important – regardless of industry. You will leave the seminar with an overview of the Lee County Visitor & Convention Bureau, why tourism is important to Lee County, and what this means to your organization. Brian will highlight their recent rebrand including the process, stakeholders, research, insights, brand architecture, brand anthem and share a handy checklist for a brand transition. He will share creative examples including print and digital. There will be time for Q&A and an opportunity to win new Fort Myers swag!
Who should attend?
- Anyone considering a brand refresh or total rebrand
- New and experienced PR professionals looking to guide their organization or clients on brand enhancements
- PR and Marketing professionals who would like to learn the steps involved in a successful rebrand
- PR professionals seeking new social connections
Brian Ososky, CGSP, Director of Marketing at Lee County Visitor & Convention Bureau
Brian Ososky serves as marketing director for the Lee County Visitor & Convention Bureau (VCB) in Southwest Florida, representing Fort Myers – Islands, Beaches and Neighborhoods. He was appointed in January 2016.
Brian coordinates the day-to-day efforts of a multi-million dollar advertising contract, oversees the development of all creative work, and evaluates technology and social media platforms to devise strategies to enhance marketing and branding efforts online. Additionally, he reviews market, competition and consumer trends, ensures all VCB promotional efforts are integrated and strategic, and creates brand position.
Prior to the Lee County VCB, Brian served as director of marketing and public relations for Bok Tower Gardens in Lakes Wales, FL. In this position, he oversaw all areas of marketing strategy and tactics, including full marketing support for the historic attraction’s recent capital expansion.
Previously, Brian was executive director of the Shenandoah Valley Travel Association in New Market, VA. Among his responsibilities: administering all tourism marketing initiatives for the 300-member organization, developing operating budgets, placing media buys, and supervising operations of the area’s visitor center.
He also has extensive marketing and communications experience through positions with various performing arts organizations, such as the American Shakespeare Center in Staunton, VA; the Knoxville Symphony Orchestra; and the Sarasota Ballet of Florida where he designed and implemented marketing, publicity, and sales campaigns.
Brian has served on Visit Florida’s marketing council and regularly represents the Bureau at industry conferences and events. He is a true Florida native and holds a bachelor’s degree in mass communications from the University of South Florida in Tampa.
Refunds for event registration fees must be requested in writing at least 3 business days in advance of the event to [email protected]. No refunds or credits will be granted after that time.
Impactful Rebranding Strategies - July Seminar
July 12, 2022
12:00 pm - 1:30 pm