Topic: PR Boot Camp: Basic Training for Nonprofit Communicators
Date: Thursday, November 11, 2021
Time: 8:30 a.m. – 12:00 p.m.
Price: $30 per person / $20 for students (includes breakfast)
Location: Collaboratory, 2031 Jackson St, Fort Myers, FL 33901
Description: FPRA’s annual Nonprofit Day is an opportunity for Southwest Florida’s philanthropic organizations – and those interested in learning more about SWFL’s charity landscape – to gather and learn from local industry experts on topics to enhance your community reach and impact.
This year’s Nonprofit Day theme, “PR Boot Camp,” will focus on providing attendees with usable information and tools to enhance current campaigns, build a communications plan, build a mission brand, and craft effective stories.
Speakers: Heidi Davis, APR, CPRC, SWFL Children’s Charities; Erin Pagán, &Barr; Sarah Owen, Collaboratory; Chris Bright, United Way; Jennifer Galbraith, Alestra Marketing
As Vice President of Public Relations with &Barr, a 64-year-old agency in Orlando, Fla., Erin Pagán leads the public relations team and provides strategic counsel, plan development, and senior account service to clients. Erin’s nearly 25-year career in public relations has included leading public relations services for agencies, public and private companies, and nonprofits. In her most recent position prior to joining &Barr, she developed, grew, and led a global corporate communications department for a public, multi-billion-dollar company, where her team managed all facets of public relations, including internal and external communications, CSO, issues/crises planning and management, as well as investor relations support. With &Barr, Erin leads a strong team of diverse PR practitioners dedicated to providing strategic, fully integrated communications plans for the agency’s ever-growing client list, featuring nationally and internationally recognized brands. Erin’s previous experience includes tenure with SteinMart, The Home Depot, American Red Cross, and Hilton – just to name a few – providing public relations services to a diverse array of industries from Aviation, Entertainment, and Hospitality to Retail, Real Estate, and Travel/Tourism. She started out her public relations career in the nonprofit sector.
How to Create an Effective Communications Campaign
Jennifer Galbraith is a marketing and public relations professional and nationally certified StoryBrand Guide that enjoys helping her clients clarify their message and create their overarching brand strategy. Her company, Alestra Marketing, Inc., is a social change communications agency that uses the power of stories, media and technology to change behavior, advance policy, build communities and transform thinking. She has over 20 years of experience in public relations in the public and private sectors. Prior to starting Alestra, Galbraith worked in the public sector in Economic Development for almost a decade. Working in conjunction with the Fort Myers Regional Partnership and their public/private partnership, the Horizon Council, she helped launch and staff task forces for education, workforce, diversification, health care and overall business climate issues. She oversaw all local, regional and national public relations initiatives for the organization and its partners. She also has experience working with a diverse client base through previous national advertising account management roles with BVK and Cramer Krasselt. Working on the agency and client-side, she has helped to market and promote everything from nonprofit organizations, retail outlets and artists to foundations, schools, associations, airports, resorts, tourism destinations, technology companies and more.
Who should attend:
- Nonprofit PR, marketing and development professionals looking to learn from our region’s pros on how to overcome challenges now and into the future
- Nonprofit professionals looking to learn more about the best ways to communicate with their audiences, whether you have a PR professional on staff or you’re a one-person show
- Development and nonprofit experts looking to network with others in the profession
- PR professionals looking to learn more about development and fundraising, and how PR skills apply to these fields
*Credit and debit cards can be used. Once you are on the PayPal screen, select “Pay with debit or credit card” from the drop-down menu.*
*Note* COVID-19 policy: The venue recommends masks be worn while inside the building.
Refunds for event registration fees must be requested in writing at least 3 business days in advance of the event to [email protected] No refunds or credits will be granted after that time. Visit https://www.fpraswfl.org/event-policies/ for more information.
Nonprofit Day - PR Bootcamp
November 11, 2021
8:30 am - 12:00 pm