Revamp your Evaluation Process: Making the Most of your PR Campaigns

Topic: “Revamp your Evaluation Process: Making the Most of your PR Campaigns”
Date: Tuesday, March 8, 2022
Time: 12:00 p.m. – 1:30 p.m.
Price: $30 for members | $40 for future members | $25 for students
Location:  Dave and Buster’s, 13499 S Cleveland Ave Ste 400, Fort Myers, FL 33907 (in Bell Tower Shops)

Speaker(s)/Presenter(s): 

• Nicki McTeague – Priority Marketing

As the Assistant Director of Account Services at Priority Marketing, Nicki provides solution-driven services for a diverse array of for-profit and nonprofit clients. Working collaboratively with the firm’s advertising, creative, public relations, and digital teams, Nicki is focused on developing strategies for effective campaigns that drive measurable results. Nicki is a member of FPRA and has led client projects that have won numerous local and state Image Awards as well as other local, state, national and international awards.

Description: 

Learning how to effectively evaluate your PR campaign is arguably the most critical part of the campaign itself. Not only do PR campaign evaluations provide justification on why tactics and strategies were carried out, but it also allows us to assess our key objectives. Evaluations support future organization processes, monitoring and strategies for future campaigns. Most importantly, it showcases the achievements and effectiveness of PR tactics and strategies during the campaign. So, are you making the most of your evaluations?

Join our March Seminar- Revamp your Evaluation Process: Making the Most of your PR Campaigns” to expand your understanding of measuring your PR efforts with the Award Winning Assistant Director of Account Services at Priority Marketing, Nicki McTeague. 

Who should attend?

• Anyone who would like to make the most of their PR and Marketing Campaigns
• New and experienced PR professionals looking to enhance their campaign evaluation process
• PR and Marketing professionals who would like to learn how best organize their PR/Marketing campaigns
• PR professionals seeking new social connections

Event Sponsor:

Thank you to our event sponsor, M&M Multimedia!