Today’s meeting got a jump start with a great networking session.

Kathleen Taylor, president-elect, took the reigns at today’s meeting as Ginny was unable to attend. Kathleen introduced our board members, guests and led us through chapter business.

A friendly reminder to get your checkbooks ready and to clear your calendars for PRU on Friday, January 9 at Hodges University from 8 a.m. – 4:30 p.m. As an added bonus, the first 75 participants to register will receive a special treat! The event will feature several wonderful guest presenters, crisis communications exercises and a can’t-miss presentation from Joe Hice, APR, Associate VP of Public Relations for the University of Florida.

Kathleen took a moment this month to recognize several members who were celebrating their FPRA anniversaries and awarded them with a FPRA coffee mug and coffee to jump start the day.

This month’s Rocking Chair award went to ….(drum roll)…Heidi Davis Taulman for her outstanding dedication to the newsletter. Congrats!

Next on the lunch plate was an introduction to December’s gracious sponsor, Jaguar Data Systems Inc. The Jaguar Data Systems team gave away several poinsettia plants to several lucky guests and members.

The meeting ended with an informative presentation by Alison Drake of Alison Drake Marketing, Advertising and PR.

Alison examined the strong relationship between marketing, advertising and public relations by discussing what “spices” to add to the media mix to create a prize winning campaign.

Which campaigns made the list?

The notable “King” campaign for Burger King highlighted some very innovative thinking.

Also in the mix was a fairly new campaign by Haagen-Dazs which is directed at assisting the dwindling population of honey bees by introducing of new line of honey ice cream. Haagen-Dazs has pledged $225,000 from the ice cream’s profits to aid honey bee research.

Want to see what all the buzz is about? You can view the Haagen-Dazs campaign at: