Achieving your Accreditation in Public Relations (APR) signifies your dedication to the field of public relations, establishes you as a capable and accomplished PR leader, offers you a chance to push your own boundaries, and grants you a professional credential that holds significance for both your current and prospective employers.
All FPRA members are eligible to sit for the examination for Accreditation in Public Relations, administered by the Universal Accreditation Board (UAB), however, we strongly recommended that candidates have at least five years of full-time public relations experience.
The Exam Process
The APR examination covers questions that stem from the enduring principles of public relations. These principles encompass RPIE (Research, Planning, Implementation, and Evaluation), ethics, legal considerations, crisis communication management, and contemporary issues in the field.
Before sitting for the examination, candidates are required to participate in a panel presentation to test the knowledge and experience needed to advance to the computer-based examination. Candidates are highly encouraged to take advantage of the chapter’s FREE 10-week comprehensive APR study course for members held each Spring. This one of a kind program walks candidates through each step of the examination process.
Following the panel presentation, the panelists (3 local APR’s) will provide their recommendations to the UAB (Universal Accreditation Board) regarding whether the candidate is ready to proceed to the computer-based examination. Upon the UAB’s final approval, candidates are granted the opportunity to schedule the examination at their convenience through Prometric Testing Centers.
Application & Fees
There is a $385 examination fee that must be paid at the time of application. We do not recommend that our members complete their official application until they have begun the process of studying for the APR exam and have a good idea of what their personal study timeline will be. Some members find that they need more time to study than others. This is important because once you apply for the APR with the UAB, you only have one year from the date of approval to complete the exam process.
Preparing for the APR
The Southwest Florida Chapter of FPRA is one of the only chapters in the state that offers a 10-week comprehensive APR study course, free to members. These study sessions are held annually, starting in January. Non-members who wish to join the class, must first become a member of the Southwest Florida Chapter of FPRA or pay $400 directly to the chapter.
Our 2024 APR study sessions will be held at Priority Marketing on Wednesday evenings beginning January 17 and concluding on March 27, 2024.
Cutting-edge Industry Knowledge and Effective Practices.
Preparing for the Accreditation in Public Relations (APR) is a unique chance for busy mid-career PR professionals to enhance their skills and go beyond routine tasks. APR preparation equips you with the necessary tools to handle challenging responsibilities, the insight to implement broader strategies, and the expertise to be a thought leader in the field. This exposure to industry standards and trends helps you navigate confidently in the dynamic world of public relations and communications.
Identify Strengths and Weaknesses.
Engaging in self-assessment and the formal APR assessment highlights an individual’s strengths, limitations, and needs. The APR process delivers a clear overview of skills, offering personalized insights for professionals to enhance their current roles and future careers. Candidates requiring extra support gain access to a skilled network of mentors, providing lifelong guidance and expertise.
The APR credential is a significant professional and personal accomplishment, revealing your drive, capabilities, and dedication. Attaining this recognition signifies your proficiency and alignment with the latest PR practices, propelling you to the next level in your career.
University Waivers for APR.
APR holders, recognized for their mastery in strategic communication, competencies, and ethical standards, may receive waivers from certain universities, granting them advanced standing credit toward a Master’s Degree. An added benefit is that earning an advanced degree qualifies individuals for automatic reaccreditation during the three-year maintenance cycle. For an updated list of Universities that offer waivers for APR, click here.