A New Year: Powering Today’s PRofessionals

By: Pam Nulman, APR, CPRC
It is with deep gratitude and a hefty dose of excitement that I begin my year as president of the Southwest Florida Chapter of the Florida Public Relations Association.

Outgoing president, Kathleen Taylor, APR, has provided a solid foundation for our chapter this past year, building bridges both inside and outside the organization. I am very honored to have had the opportunity to work by her side as we celebrated the 25th anniversary of our chapter, delivered exceptional programs and sustained our membership of 100-plus members during difficult economic times.

We begin the next 25 years of our chapter’s history during a time when our industry stands at the crossroads of a rapidly evolving marketplace driven by technology and changing demographics. This is the genesis of our goal for the coming year – to equip you with the tools you need to traverse the new landscape of public relations. Under the theme “Powering Today’s PRofessionals,” we are committed to offering the best professional development and networking opportunities possible to our members.

Author, blogger and marketer extraordinaire, Seth Godin, has said those destined to be successful in today’s marketplace are individuals who perform “generous acts” – changing people and organizations – for the better.

Our chapter could easily be a poster child for the new world order according to Godin. With more than 70% of our membership contributing time, talent and money annually to insure the success of our chapter, our members understand the value of “generous acts”. In particular, the 21 members of this year’s leadership team are ready to break the old rules and embrace the dawning of a new age of public relations and what it means to our members.

At the end of the day, this chapter is yours, and I look forward to hearing from you if you have ideas, suggestions and want to become involved. Jump in, have fun, make a difference and we’ll all grow together.