By Brian Hamman

LCEC’s PR all-star Karen Ryan laid out her game plan for winning the image game at January’s luncheon.  Karen shared the template she and her team use as they create a communications plan for everything from an outage to the installation of new office phones.  Here’s a sample of the topics covered on the template:
1. Situational Analysis
2. Target Audience
3. Measurable Objectives
4. Implementation
5. Evaluation

You don’t want to miss a single meeting this year.  Next month, Pason Gaddis, president and group publisher of Florida Weekly, will join our Chapter on Feb. 7 to share insights on the future of media and newspapers.