Building Community Partnerships
March 14, 2013 | 11:30 a.m. to 12:30 p.m. EST
Establishing community relationships can be an effective addition to your PR plan. But how do you do it, and more importantly, how do you measure its impact on your organization? This webinar profiles the success and failures of one company as they work to position themselves as a leading financial brand in their community.
Dianne Owen is the Executive Vice President of Marketing for FAIRWINDS Credit Union. In her role, Dianne oversees all of the credit union’s strategic marketing functions including advertising and promotions, community relations, market research, branding, corporate communications, planning and budgeting.
Owen has been with the credit union in the role of marketing for 18 years. In that time the credit union has grown to $300 million to over $1.5 billion in assets and currently has 37 branches throughout Central Florida.
Owen has a BSBA in Marketing and an MBA from the University of Central Florida. Owen currently serves as Chairman of the UCF Alumni Association and member of the UCF Annual Fund Committee.