That’s right! We are shaking things up and heading downtown as we serve-up the Third Course of the Social Media Cafe Series. We invite you to join on on Friday, January 22 from 9 a.m. to 3 p.m. at Royal Palm Yacht Club, 2360 West First St., Fort Myers as we examine the trends, tricks and tips to successfully navigate the social media arena.

This lecture-style seminar will provide attendees a specialized look at incorporating social media with other Web 2.0 technologies with presentations from:

  • Butch Ward, Managing Director and a member of the faculty of The Poynter Institute,Ethics in Social Media. As a 27-year journalist for The Philadelphia Inquirer and the Baltimore News-American, Butch served stints as managing editor at both newspapers. Before joining Poynter, he spent three years being covered by journalists as a spokesperson for Independence Blue Cross, the largest health insurer in Southeastern Pennsylvania. He leads seminars in leadership, editing and writing, and has taught for the Committee of Concerned Journalists and for APME NewsTrain. During the 2008 Presidential campaign, Butch helped journalists explore more effective ways to cover national elections for their local audiences.

  • Michelle K. Gardner, John Scott Daily Florida Institute of Government (IOG) at the University of Central Florida (UCF), Utilizing YouTube for Community Engagement. Michelle K. Gardner lives on the World Wide Web. Michelle has a background in management, but her passions are for all things online. Through the IOG, Michelle is able to conduct direct research on how local governments engage their citizens, particularly through technology. Not content with her MS degree in management, Michelle is currently enrolled in the Texts and Technology PhD program at UCF. Primarily focusing on how we are using digital media tools and the World Wide Web. As a wife, mother, full time employee and PhD student, Michelle is grateful the World Wide Web is available 24/7!

  • Chris Griffith – Realtor,, An In-depth Look at Blogging. Chris Griffith is a real estate agent with Keller Williams Elite Realty in Bonita Springs, Florida. She has been licensed and selling real estate for nine years in the state of Florida. Outside of selling real estate, Chris writes a real estate column for the Naples Daily News, Bonita Bannera and a community blog-site: Chris also teaches tecnology, social networking and blogging for real estate agents. Her social networking knowledge took her to the National Association of Realtors Midyear Conference in May 2008.
  • And More!

Registration and Networking begins at 9 a.m. with presentations beginning at 9:30 a.m. The cost for a full day registration is $25 for students, $35 for members and $50 for non-members. Members and guests must register on no later than Friday, January 15. Seats are limited. No shows will be billed.