By Jodi Huntoon, Social Media Chair
Is Facebook a part of your holiday marketing mix and you’re looking for that extra push to meet your goals? A recent article by InsideFacebook recommends ensuring that your content is mobile-friendly is key to the best exposure. With everyone on the go during the holidays, traveling from here to there, waiting for flights, or even being snowed in, chances are the idle time will be spent playing on mobile device. So whether you’re posting a news release or a holiday promotion, be sure to test on your cell to guarantee that it is compatible with mobile devices. Facebook also suggests adding bright and large images to catch attention as folks peruse the newsfeed, you never know who may still be working on their shopping list or looking for last minute ideas. With 78% of US Facebook users accessing via mobile (and the number keeps growing), be sure you’re prepared!