Each year, the Southwest Florida FPRA Chapter hosts a full-day professional seminar, Public Relations University. Guest speakers from across the state, and even from across the nation, examine trends in the changing market and the fusion of new media with traditional communication elements.
Thursday, Oct. 8, 2015
8:30 a.m. – 4 p.m.
Florida SouthWestern State College, Fort Myers, Fla.
8099 College Parkway
Fort Myers, FL 33919
PR University – Thirty Years of Slicing the PR-RPIE, will indulge the four-step public relations recipe – research, planning, implementation and evaluation (RPIE). This one-day conference is sure to delight your senses and nourish your public relations soul. The event will also celebrate the FPRA – Southwest Florida Chapter’s 30th anniversary of enhancing professionalism in our region!
Attendees will hear from industry leaders and experts who will provide inspiration and insight as to how they have used elements of RPIE to execute efficient and successful campaigns.
The 2014 PR University was held at Holiday Inn Fort Myers Airport on October 10. The theme was “Climbing the PR Ladder” and focused on developing and enhancing skills in public relations and marketing. Speakers offered their expertise in strategic planning, social media and engagement, conflict management, diversity, focus and motivation, and more.
The 2013 PR University was held at Edison State College (Lee County Campus) on October 4. The theme was “Public Relations: Creating Slam Dunk Projects for Your Clients, and included a “Dunk City” panel made up of FGCU and media representatives, who discussed how the #DunkCity phenomenon brought a spotlight to Southwest Florida.
The 2012 PR University was held on November 8 at the Embassy Suites in Estero. The theme was “Pump Up The Volume.” The 2012 PRU featured John Korff of Korff Enterprises; the event production team behind the NYC Triathlon and the inaugural Ironman USA Championship in NYC.
The 2011 PR University theme was “The Art of PR,” and included presentations from some of the industry’s top public relations professionals. Our 2011 feature presenter for “The Art of PR” was Dr. Hank Hine, Director of the Dali Museum in St. Petersburg, who detailed the museum’s public relations, media, and marketing efforts during the transition between the original Dali and its new building.