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PR University

Each year, the Southwest Florida FPRA Chapter hosts a full-day professional seminar, Public Relations University.  Guest speakers from across the state, and even from across the nation, examine trends in the changing market and the fusion of new media with traditional communication elements.

2015 P.R. University – “Thirty Years of Slicing the PR-RPIE”



Thursday, Oct. 8, 2015
8:30 a.m. – 4 p.m.
Florida SouthWestern State College, Fort Myers, Fla.

PR University – Thirty Years of Slicing the PR-RPIE, will indulge the four-step public relations recipe – research, planning, implementation and evaluation (RPIE). This one-day conference is sure to delight your senses and nourish your public relations soul. The event will also celebrate the FPRA – Southwest Florida Chapter’s 30th anniversary of enhancing professionalism in our region!

Attendees will hear from industry leaders and experts who will provide inspiration and insight as to how they have used elements of RPIE to execute efficient and successful campaigns.

Speakers for this year’s PR University include:

jennifer_moss       RogerPynn_Website       laurel_smith_web       phyllis_ershowsky

Jennifer Moss, APR, CPRC                       Roger Pynn, APR, CPRC                            Laurel Smith, APR                             Phyllis Ershowsky, APR, CPRC


mary_briggs     teri_hansen_web     alyson_lundell     chris_gent_web

Mary Briggs, APR, CPRC                     Teri Hansen, APR                                         Alyson Lundell                                                             Chris Gent, APR, CPRC


For the complete conference agenda please click here.

Conference Registration

Early bird registration is $65 for FPRA members and $80 for nonmembers. After Tuesday, Sept. 8, registration will be $75 for FPRA members and $90 for nonmembers. Registration includes breakfast, lunch and a chocolate break. NO SHOWS WILL BE BILLED. To register for this event, please click here.

Student Scholarships Available!

College students interested in applying for a PRU conference scholarship can access an online application by clicking here. Students awarded this scholarship will receive a free full-day admission to the event. The application deadline for students is Friday, Sept. 18.

Become a PRU Sponsor!

Sponsorship opportunities for the event are now available from $250 to $1,000. Detailed information about sponsorships is available here: PRU 2015 Sponsorships or contact Sarah Nadal by e-mail at


Past PR University Events

2014 PR University- “Climbing the PR Ladder”

The 2014 PR University was held at Holiday Inn Fort Myers Airport on October 10.  The theme was “Climbing the PR Ladder” and  focused on developing and enhancing skills in public relations and marketing. Speakers offered their expertise in strategic planning, social media and engagement, conflict management, diversity, focus and motivation, and more.

2013 PR University- “Creating Slam Dunk Projects for Your Clients”

The 2013 PR University was held at Edison State College (Lee County Campus) on October 4.  The theme was “Public Relations: Creating Slam Dunk Projects for Your Clients, and  included a “Dunk City” panel made up of FGCU and media representatives, who discussed how the #DunkCity phenomenon brought a spotlight to Southwest Florida.

2012 PR University- “Pump up the Volume”

The 2012 PR University was held on November 8 at the Embassy Suites in Estero.  The theme was “Pump Up The Volume.”  The 2012 PRU featured John Korff of Korff Enterprises; the event production team behind the NYC Triathlon and the inaugural Ironman USA Championship in NYC.

2011 PR University- “The Art of PR”

The 2011 PR University theme was “The Art of PR,” and included presentations from some of the industry’s top public relations professionals. Our 2011 feature presenter for “The Art of PR” was Dr. Hank Hine, Director of the Dali Museum in St. Petersburg, who detailed the museum’s public relations, media, and marketing efforts during the transition between the original Dali and its new building.