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PR University

Each year, the Southwest Florida FPRA Chapter hosts a full-day professional seminar, Public Relations University.  Guest speakers from across the state, and even from across the nation, examine trends in the changing market and the fusion of new media with traditional communication elements.

2014 P.R. University- “Climbing the PR Ladder”

The Southwest Florida Chapter of the Florida Public Relations Association, will hold its annual PR University seminar Friday, Oct. 10 from 8:30 a.m. to 3 p.m. at the Holiday Inn Fort Myers Airport.

This year’s theme “Climbing the PR Ladder” focuses on developing and enhancing skills in public relations and marketing, as guest speakers offer their expertise in strategic planning, social media and engagement, conflict management, diversity, focus and motivation, and more. The seminar will begin at 7:30 a.m. with registration check-in and a continental breakfast followed by each speaker’s 45-minute presentation beginning at 8 am. Lunch and refreshments will also be served. Click here to register!

Students interested in applying for a scholarship can access the online application tool at Upon selection of scholarship, students will receive a free full-day admission the to event. Breakfast and lunch will be provided. The application deadline is Saturday, Sept. 20 at 4 p.m. Student tickets for full-day admission are also available for $35 each should a student not be selected for a scholarship.

Sponsorship opportunities for the event are now available from $250 to $1,000. For more information or to become a sponsor, contact co-chairs Angeli Chin at 239-313-3995 telephone or email at or Kylee Pitts at 239-293-1110 or email




2013 P.R. University- “Creating Slam Dunk Projects for Your Clients”

The 2013 P.R. University was held at Edison State College (Lee County Campus) on October 4.  The theme was “Public Relations: Creating Slam Dunk Projects for Your Clients, and  included a “Dunk City” panel made up of FGCU and media representatives, who discussed how the #DunkCity phenomenon brought a spotlight to Southwest Florida.

2012 P.R. University- “Pump up the Volume”

The 2012 P.R. University was held on November 8 at the Embassy Suites in Estero.  The theme was “Pump Up The Volume.”  The 2012 P.R.U. featured John Korff of Korff Enterprises; the event production team behind the NYC Triathlon and the inaugural Ironman USA Championship in NYC.

2011 P.R. University- “The Art of PR”

The 2011 P.R. University theme was “The Art of PR,” and included presentations from some of the industry’s top public relations professionals. Our 2011 feature presenter for “The Art of PR” was Dr. Hank Hine, Director of the Dali Museum in St. Petersburg, who detailed the museum’s public relations, media, and marketing efforts during the transition between the original Dali and its new building.