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2016 PR University


Thursday, Oct. 6, 2016
8 a.m. – 3:30 p.m.
Florida SouthWestern State College
8099 College Parkway, Room U-102
Fort Myers, FL 33919

PRU 2016 will boldly go into the future of PR; exploring new terrains of social media, online campaigns and beyond. Join the Southwest Florida Chapter of FPRA as we navigate the uncharted territories of our profession through compelling programs and speakers.

Topics and speakers for the seminar include:

Monique Yeager

Monique Yeager

“Getting Saucy: How to Stay Relevant above the Noise” with Tijuana Flats Chief Marketing Officer Monique Yeager. She will talk about how maintaining relevancy in our noisy world involves putting people first, always; and how thinking outside the box and being creative in all areas of business will keep you on top.

Samantha Scott

Samantha Scott

“Top Ten Apps for PR Pros” with Pushing the Envelope President Samantha Scott, APR. Scott will help attendees learn about the top 10 apps for public relations professionals and how-to tips to implement them – and make their job a little easier.

Ingrid Fuller

Ingrid Fuller

“Social Media 2.0: The Live Streaming Revolution” with Fuller Online Solutions President Ingrid Fuller. She will teach attendees all about the most popular the most popular live streaming sites and apps, how to use them to your advantage, and how to stand out.

Cory O'Donnell

Cory O’Donnell

Dave Breitenstein

Dave Breitenstein

“The Digital Consumer Experience” with News-Press Media Group Digital Engagement Editor Cory O’Donnell and News-Press Media Group Audience/Metrics Analyst Dave Breitenstein. They will address new ways for attendees to connect and engage with an online audience. Breitenstein will also discuss maximizing digital engagement by knowing what’s trending with an audience through analytics.

Erica Castner

Erica Castner

“Seven Strategies to Drive B2B Brand Awareness” with Master Certified Business and Breakthrough Coach, Erica Castner. Erica is passionate about helping business owners and sales professionals bridge the gap between where they are now and the next level they want to achieve. As she has for thousands of clients, Castner will help PR University attendees identify the key factors in turning ideas into results in her presentation.

PR University Schedule
Start Time End Time Event
8:00 a.m. – 9:00 a.m. Breakfast/Networking/Welcome
9:00 a.m. – 9:45 a.m. Erica Castner, Queen of Results Business Coaching & Consulting
9:45 a.m. – 10:00 a.m. Break
10:00 a.m. – 11:00 a.m. Cory O’Donnell & Dave Breitenstein, The News-Press Media Group
11:00 a.m. – 11:15 a.m. Break
11:15 a.m. – 11:30 a.m. SWFL Chapter Meeting Info
11:30 a.m. – 12:15 p.m. Lunch & Networking
12:15 p.m. – 1:15 p.m. Ingrid Fuller, Fuller Online Solutions
1:15 p.m. – 1:30 p.m. Break
1:30 p.m. – 2:15 p.m. Samantha Scott, Pushing the Envelope
2:20 p.m. – 3:20 p.m. Monique R. Yeager, Tijuana Flats
3:20 p.m. – 3:30 p.m. Conference Farewell & Sponsor Recognition


Program Costs:

Early-Bird Registration (before Sept. 16)
Members – $65
Non-Members – $80
Students – $40

Registration after Sept. 16
Members – $75
Non-Members – $90
Students – $40

Scholarships are available for PR students interested in attending. Click here for more information and to apply.


For more details or sponsorship opportunities, contact Madison Mitchell at (239) 433-2000 ext. 269.


Thank You to Our 2016 PRU Sponsors

FSW_OfficialLogo                                        Intech Printing and Direct Mail



Past PR University Events

Each year, the Southwest Florida FPRA Chapter hosts a full-day professional seminar, Public Relations University.  Guest speakers from across the state, and even from across the nation, examine trends in the changing market and the fusion of new media with traditional communication elements.

2015 PR University- “Thirty Years of Slicing the PR-RPIE”

The 2015 PR University was held at Florida SouthWestern State College on Oct. 8. Thirty Years of Slicing the PR-RPIE indulged the four-step public relations recipe – research, planning, implementation and evaluation (RPIE). The event also celebrated the FPRA – Southwest Florida Chapter’s 30th anniversary of enhancing professionalism in our region!

2014 PR University- “Climbing the PR Ladder”

The 2014 PR University was held at Holiday Inn Fort Myers Airport on Oct. 10.  The theme was “Climbing the PR Ladder” and  focused on developing and enhancing skills in public relations and marketing. Speakers offered their expertise in strategic planning, social media and engagement, conflict management, diversity, focus and motivation, and more.

2013 PR University- “Creating Slam Dunk Projects for Your Clients”

The 2013 PR University was held at Edison State College (Lee County Campus) on Oct. 4.  The theme was “Public Relations: Creating Slam Dunk Projects for Your Clients, and  included a “Dunk City” panel made up of FGCU and media representatives, who discussed how the #DunkCity phenomenon brought a spotlight to Southwest Florida.

2012 PR University- “Pump up the Volume”

The 2012 PR University was held on Nov. 8 at the Embassy Suites in Estero.  The theme was “Pump Up The Volume.”  The 2012 PRU featured John Korff of Korff Enterprises; the event production team behind the NYC Triathlon and the inaugural Ironman USA Championship in NYC.

2011 PR University- “The Art of PR”

The 2011 PR University theme was “The Art of PR,” and included presentations from some of the industry’s top public relations professionals. Our 2011 feature presenter for “The Art of PR” was Dr. Hank Hine, Director of the Dali Museum in St. Petersburg, who detailed the museum’s public relations, media, and marketing efforts during the transition between the original Dali and its new building.