How Competitive Are YOU in Today’s Marketplace?

Many people are concerned about the impact of today’s economic climate on jobs, including those in the field of public relations. The possibility of fewer jobs means greater competition– at all career levels. However, how many practitioners are taking proactive steps to increase their competitiveness in the marketplace?

Are YOU taking advantage of the opportunities to stand out that FPRA affords its members?
Maybe the better question is can YOU afford NOT to take advantage of these member benefits?

The Accreditation in Public Relations (APR) and Certified Public Relations Counselor (CPRC) credentials are two proactive, affordable “short term investment/long term benefit” opportunities available to FPRA members. For less than the cost of many one-day seminars, Accreditation and Certification offer credentials that can last a lifetime.

Accreditation is offered through the Universal Accreditation Board (UAB) to members of participating organizations, including FPRA. Although five years of public relations practice was previously required to sit for the APR, ALL members in good standing are now eligible regardless of years of experience.

Certification is a unique, second-tier credential offered exclusively to FPRA members. Candidates must have previously earned their APR and have ten or more years of experience in the field of public relations. Though it is a second-tier credential, it is not APR 2.0. This exam is a subjective exam that requires candidates to draw from their experience in using the principles of Research, Planning, Implementation and Evaluation (RPIE) to solve problems and present solutions. Earning the CPRC credential involves passing a written exam (14 case study questions) and an oral exam (presentation of a public relations case study).

For more information on Accreditation and Certification, as well as any available chapter or State Association rebates, please contact Credentialing Chairs Lisa Murray, APRC, CPRC at and Trish Robertson, APR, CPRC at