We’ll start the morning with our 2009 Dillin Keynote Speaker, Eugene Campbell, Vice President of Community Relations and Minority Business Development for Walt Disney World Resort. Named #4 in a CSR poll, Disney is well known for its corporate responsibility. This presentation will focus on the Foundation and Reputation components of F.I.R.E. as Eugene talks about Disney’s comprehensive, integrated approach to corporate responsibility. He’ll also talk about how the company addresses crucial issues related to the environment, community, workplaces, product development, and other factors that shape stakeholder perceptions.
Interested in International CSR? Join Leticia Solaun, International Public Relations Liaison for CH2M HILL, for her presentation One Size Does NOT Fit All: Cultural Influences in CSR Decision Making.
Or join Joe Curley, APR, CPRC, and learn the ten strategies you need to earn a position on the management team at his presentation, PR is Not Always Loved by Management: Here’s How to Get the Romance Started.
Still a little confused by those financial statements and budgets? Finance 101: What You Need to Know about Financial Statements and Budgets so you can Communicate with Your CEO will help. Join Dennis Gayle, Senior Vice President of First Bank and Trust of Indiantown for this Educational session.
Wendy Cobrda and Amy Hebard, founding partners of Earthsense, LLC will Educate us on Green Public Relations and Marketing. Following their presentation, you’ll have the opportunity to hear about Green Printing and Paper from Wayne Dennis, Corporate Director of Sustainability for Mac Papers, and Kathy Paiva of FidelityPress.
And back by popular demand are the Counselors’ Network Roundtable lunch discussions. Our seasoned professionals will facilitate discussion about hot public relations topics.
We’ll wrap up Tuesday’s professional development with a panel session you won’t want to miss: “PR Under Fire.” What do you do when your employer, or you personally, are suddenly the focus of the community’s and the media’s attention? Here from public relations professionals as they talk candidly about their experiences in addressing challenges they’ve faced in their respective industries, how they have responded to those challenges, and how they continue to demonstrate the value of public relations and the bottom line return to their employers. Moderated by Suzanne Sparling, APR, FPRA Past President, panel members are Jack Levine, 4Generations Institute (non-profit); Lauri-Ellen Smith, APR, PIO for Jacksonville Sheriff’s Department (government); and Deirdre Breakenridge, President, PFS Marketwyse (agency).
For more information on Annual Conference, go to http://www.fpraswfl.org/2009-annual-conference—pr-on-f.i.r.e..html