Question: The Accreditation in Public Relations measures a candidate’s aptitude on 10 KSA’s (Knowledge, Skills and Abilities). Which KSA has the most questions on the exam?
A.   Media Relations
B.    Research, Planning, Implementation and Evaluating Programs
C.    Ethics/Law
D.   Business Literacy

Answer: B. Thirty percent of the test questions involve Research, Planning, Implementation and Evaluating Programs.