Chapter Business
PRU- High Tech, High Touch is just around the corner!
Mark your calendars for Friday, Oct. 9
The PRU committee is finalizing the details for the can’t miss event. So keep an eyeon your mail!
Pay Pal has been incorporated into our chapter website (sigh of relief). Members and guests must continue to register online and then fill in the Pay Pal information. The process has not been perfected yet, so bear with us as we work through the kinks!
Changes in meeting dues are effective at the Sept. meeting. Members: $18, Guests: $25 For those who do not pre-register, you will be assessed a $5 walk-in charge. We will also be charging for no-shows.

Conference is just around the corner and membership catching F.I.R.E- FPRA’s Annual Conference that is! Keep checking for updates live from conference on:…

Rocking Chair: This month’s Rocking Chair goes to Deborah Shane for her work as programs chair. Congrats Deborah!

A big thanks goes out to this year’s Chapter President, Ginny Cooper, for all of her hard work and dedication. FPRA SWFL has had a great year full of fantastic flavor incorporating fabulous firsts, fun, friendships and a foundation to continue paving new public relation avenues. Thank you, Ginny!

Do do do do, Do do do, do, do do, do, DOOT, do do do…

The pressure was on today as members and guests split into three teams to battle it out during a Ethics in PR Jeopardy game. On the line– gift certificates to Red Salon of Cape Coral.

How do you think you would have stacked up in this tough competition?

Test your knowledge.

Today’s categories: History, Truth or Consequence;Utmost Discretion; Clients and Employers, Ethical Education


Q1 – 1906
Q2 – 1938
Q3 – 1987
Q4 – 2000
Q5 – Edward Bernays

History Answers:

A1 – When did Ivy Lee present the declaration of principles?
A2 – When was FPRA founded?
A3 – What year did FPRA approve the Uniform Code of Ethics?
A4 – When was the PRSA Member Code of Ethics approved?
A5 – Who was the founding father of modern public relations

Truth or Consequence

Q1 – Commitment to ethical practice
Q2 – Bar or expel from FPRA
Q3 – Dual obligations
Q4 – Free inquiry
Q5 – Accuracy & Truth

A1- What is FPRA’s view on ethics?
A2- What are consequences of breach of ethics?
A3 – What does a PR professional have to balance between client/employer And democratic process?
A4 – What do members have to respect from clients, the public and the media?
A5 – What are standards to which members must adhere?

Utmost Discretion
Q1 – Public Naming
Q2 – Specific results & achievements
Q3 – Competing interests
Q4 – Gifts & Commissions
Q5 – Reputations of fellow practitioners

A1- What do members need to be prepared to identify regarding clients and employers?
A2 – What should a PR professional NEVER guarantee?
A3- What should never be represented without express consent of those concerned?
A4 -What should a member not accept from clients & employers unless given express consent?
A5 – What should a member NEVER Intentionally damage?

Clients and Employers

Q1 – Confidence & Privacy
Q2 – CSR
Q3 – Greenwashing
Q4 – Lying, spin-doctoring & deception
Q5 – The three R’s

A1- What should a memberscrupulously protect for present,former and prospective clients?
A2 – What is Corporate Social Responsibility?
A3- What is the habit of representing “green” practices inaccurately?
A4 – What do critics among journalists, policymakers and laymen often associate with the PR profession?
A5 – What are reputation, relationships and responsive rectitude?

Ethical Education
Q1 – Systemizing, defending and recommending concepts of right and wrong behavior
Q2 – Dialogic ethics
Q3 – Advocacy Ethics
Q4 – Pre-emptory ethics research
Q5 – Underlying values

A1- What is ethics?
A2 – What was the system ancient Greek philosophers used to allow all parties to be heard?
A3 – What is the system whereby PR professionals represent the Clients or employers point of view?
A4 – What should a member do before a crisis of conflicting ethics ensues?
A5 – What should the PR professional fully understand about organizations
before developing an ethics strategy for them?


Final Q – What should the PR professional fully understand about organizations
before developing an ethics strategy for them?

Final A – What has dramatically affected PR Ethics in the 21st century?

How did you do in the FPRA SWFL PR Ethics Jeopardy?
It was a spirited battle between, Super Past Presidents, M&Ms, and Team Awesome, but the winner of today’s game and Red Salon certificates was…(drumroll)…Team Awesome!

Photos from today’s luncheon are posted at our Facebook page