January was all about celebrating our Certified Public Relations Counselor (CPRC) members. Throughout the month, our members shared powerful testimonials on the leadership, credibility and professional growth that come with earning the prestigious CPRC designation.
Offered exclusively by FPRA, this prestigious credential recognizes senior PR leaders with at least 10 years of experience who have earned their APR and demonstrated strategic expertise. CPRC holders gain access to FPRA’s Counselors’ Network, fostering high-level connections and professional growth.
Learn more about gaining CPRC certification
Thank you to our credentialed members for sharing their insights on the value of the CPRC!
“Earning my CPRC designation through the SWFL Chapter of FPRA has been one of the most meaningful investments in my professional growth. The program sharpened my strategic thinking and elevated how I approach communication challenges at every level. It not only expanded my knowledge, but also gave me greater confidence when advising leadership, managing complex issues, and delivering measurable results for clients and organizations. The CPRC credential has helped position me as a trusted communications professional and reinforcing the value I bring to my role.” – Julia Babair, APR, CPRC, Assistant Director, Client Services, Priority Marketing
“Earning my CPRC was exceptionally impactful. The process to earn it helped me continue my growth as a PR professional and reinforced my appreciation for the industry and the powerful PR planning process. It gave me confidence I could solve any problem or leverage any opportunity. Knowing I’m a “counselor” also strengthened my love of giving back to the industry by supporting other professionals. And still today, I use everything I learned to help teach the PR professionals of tomorrow.” – Kara Winton, MS, APR, CPRC, Instructor II, Public Relations, Florida Gulf Coast University
“Obtaining the CPRC not only proves I’m an expert of my craft, but also allows me to counsel others in PR matters. Acquiring this certification changed the dynamic of my relationship with my superiors and others who work in my industry.” – Trish Robertson, APR, CPRC, Training & Communications Director, Collier County Supervisor of Elections
“Earning my CPRC was the natural next step for me, both personally and professionally. This certification demonstrates my commitment to my colleagues through strategy, expertise, and ethical decision-making. Best of all, I am now in the company of other trusted PR counselors who I respect, admire, and look forward to learning from.” – Lauren Bernaldo, APR, CPRC, Chief Communications Officer for the Lee County Tax Collector
“Earning the CPRC credential was a deeply rewarding experience that challenged me to think more strategically while reaffirming the knowledge and skills I practice every day. I’m proud to reach this personal and professional milestone and to join the many respected PR professionals who hold this designation.” – Emily Golden, APR, CPRC, Director of Public Relations, Priority Marketing
“In an ever-changing profession, pursuing the CPRC should be everyone’s professional goal. It reassures our clients and employers that we continue to have the critical skills necessary to properly counsel them through all types of situations. The CPRC process was also an incredibly rewarding experience and plays a vital role in elevating our profession.” – Joseph Abreu, APR, CPRC, Chief Communications Officer, Lee County Clerk & Comptroller
“Armed with new knowledge and skills earned with decades of practice, I was proud to earn the credential. It also gave me the confidence to share my experience and counsel other public relations professionals. Knowing that I earned the certification gave me the assurance that I could guide others in the right direction when it came to crisis, communication plans and everyday public relations functions. In addition, I feel qualified to provide career guidance to students considering a future in public relations and mentor them throughout their decision-making years.” – Karen Ryan, APR, CPRC, Director, Public Relations, Lee County Electric Cooperative (LCEC)