- January 5, 2017
8:00 am - 3:30 pm
PRU 2016/2017 will boldly go into the future of PR; exploring new terrains of social media, online campaigns and beyond. Join the Southwest Florida Chapter of FPRA on Thursday, Jan. 5, 2017 from 8 a.m.-3:30 p.m. at Florida SouthWestern State College as we navigate the uncharted territories of our profession through compelling programs and speakers.
Topics and speakers for the seminar include:
“Getting Saucy: How to Stay Relevant above the Noise” with Tijuana Flats Chief Marketing Officer Monique Yeager. She will talk about how maintaining relevancy in our noisy world involves putting people first, always; and how thinking outside the box and being creative in all areas of business will keep you on top.
“Top Ten Apps for PR Pros” with Pushing the Envelope President Samantha Scott, APR. Scott will help attendees learn about the top 10 apps for public relations professionals and how-to tips to implement them – and make their job a little easier.
“The Digital Consumer Experience” with News-Press Media Group Digital Engagement Editor Cory O’Donnell and News-Press Media Group Audience/Metrics Analyst Dave Breitenstein. They will address new ways for attendees to connect and engage with an online audience. Breitenstein will also discuss maximizing digital engagement by knowing what’s trending with an audience through analytics.
“Seven Strategies to Drive B2B Brand Awareness” with Master Certified Business and Breakthrough Coach, Erica Castner. Erica is passionate about helping business owners and sales professionals bridge the gap between where they are now and the next level they want to achieve. As she has for thousands of clients, Castner will help PR University attendees identify the key factors in turning ideas into results in her presentation.