January Luncheon A Crisis Playbook: Every Team Needs a Gameplan

Date:     January 15, 2019
Time:    11:30 a.m. – 1 p.m.
Price:    $30 for members | $40 for future members | $25 for students
Location:    Holiday Inn Fort Myers Airport at Town Center  (OSPREY ROOM) – 9931 Interstate Commerce Dr, Fort Myers, FL 33913
Speaker: Holly Boldrin, APR, CPRC, of Priority Marketing

A Crisis Playbook:  Your team needs a game plan!

Description: This year has had more examples of crisis communications than we care to look back on. Looking ahead, does your business, client(s) or nonprofit have a crisis plan in place? During the January FPRA luncheon, you’ll learn about the types of crises, worst/best case scenarios, and best practices for your crisis communications game plan and execution.

We will uncover some potential roadblocks to executing your plan and ways you might overcome those hurdles. Most importantly, we’ll dive into recent local examples and share some lessons learned, since every crisis needs a Monday morning quarterback!

About Holly Boldrin
Holly Boldrin, APR, CPRC, is Priority Marketing’s Director of Public Relations. In addition to managing the company’s award-winning public relations department, Boldrin’s responsibilities include developing and implementing proactive strategic public relations programs for clients, crafting key messages to reach clients’ target audiences, pitching stories and coordinating interviews to secure media placements, drafting news releases and articles, coordinating special events, speaking engagements and fundraisers, as well as developing and executing crisis communications plans.

Boldrin has 25 years of experience in the communications field, specializing in media relations for healthcare, healthcare technology and general business in both the for-profit and not-for-profit sectors. Prior to joining Priority Marketing, Boldrin spent 10 years in public relations in both the for-profit and not-for-profit sectors. Prior to that, Boldrin spent 10 years working in TV news as a managing editor and assignment manager. Boldrin holds a bachelor’s degree in mass communications from the University of South Florida.

Outside the office, Boldrin volunteers at her son’s school and Boy Scout Troop, and also serves on the board of directors for the Pine Manor Improvement Association.