Webinar: Just Feels Right- Lee County VCB 2025 Campaign Case Study – March 20

Explore the Current State of Southwest Florida Tourism & the PR Strategies Behind Its Success

This webinar will take an in-depth look at the state of Southwest Florida tourism and the strategic public relations and communication efforts driving its growth. Using a case-study approach, this session will provide an inside look at how the Lee County Visitor & Convention Bureau (VCB) developed its latest localized destination brand campaign, “Just Feels Right,” (launched in November 2024).

Date: Thursday, March 20, 2025
Time: 12:00 p.m. – 1:00 p.m.
Location:  A Zoom link will be provided before the webinar date, once the individual has registered online.
Speaker: Brian Ososky, Marketing Director of the Lee County Visitor & Convention Bureau (VCB)

This webinar will break down the research, planning, execution, and impact behind this innovative campaign, highlighting how the VCB integrates a mix of traditional PR, paid strategies, and Satellite Media Tours to maximize its reach and effectiveness.

Key topics include:

• Familiarization with the VCB – mission, vision, structure, and funding sources.
• The current state of tourism in Southwest Florida and key high-level metrics.
• How research informs destination marketing and PR strategies.
• The power of “Paid PR” – a unique approach combining marketing and communications.
• The role and effectiveness of Satellite Media Tours in destination promotion.
• Exclusive reveal of the “Just Feels Right” campaign and its impact on tourism growth.

Whether you’re a PR professional, marketer, business leader, or tourism industry expert, this webinar will provide valuable, practical insights as well as real-world strategies on integrating research, and other tools to execute successful destination campaigns, and campaigns in general. 

The “Just Feels Right” campaign will provide a deeper understanding of how strategic PR shapes public perception. 

Who should attend:

• PR and marketing professionals- gain insight into integrating research, PR and marketing strategies for successful campaigns that make an impact. 
• Business leaders and community stakeholders-  Understand the role of tourism branding and PR in strengthening the local economy and attracting visitors.
• Tourism & Hospitality Industry Leaders – Learn how destination marketing strategies can drive visitor engagement and economic growth.

Don’t miss this opportunity—register today to secure your spot!

Cost:

• FREE for FPRA Members
• FREE for FPRA Student Members
• $10 for Non-Members
• $5 for Non-Member Students