Inside the Storm: Lee County Public Safety Center – June 10

Inside the Storm: A Behind-the-Scenes Look at Hurricane Communication Strategy at the Lee County Public Safety Center

A Real-Time PR Case Study + Facility Tour

Date: Tuesday, June 10
Time: 11:30 a.m. – 1:30 p.m.
Location: Lee County Public Safety Center | 2675 Ortiz Ave, Fort Myers, FL

A Can’t-Miss Opportunity for PR Pros, Students & Strategists

Join the Southwest Florida Chapter of the Florida Public Relations Association (FPRA) for an exclusive, behind-the-scenes look at one of our region’s most essential public services—Lee County Emergency Management.

This unique professional development field trip and lunch & learn will take you inside the county’s integrated Public Safety Center. But this isn’t just a tour—it’s a live public relations case study in action.

Discover how strategic communication helps power public infrastructure, sustainability, and community trust—straight from the communications team leading the charge.

What You’ll Learn

• How Lee County applies the RPIE (Research, Planning, Implementation, Evaluation) model to tackle environmental and PR challenges
• How the Emergency Management team educates, informs, and builds trust with diverse audiences
• Real-world communication strategies and messaging
• The value of clear, consistent messaging in shifting behaviors and shaping public perception

Agenda Highlights

• Presentation led by Betsy Clayton, APR, CPRC, Communications Director for Lee County Government
• Site tour of the Public Safety Center
• Open Q&A with the Lee County Emergency Management communications team
• Lunch provided on site

Who Should Attend

• PR professionals looking to apply the RPIE model to real-world case studies
• Communicators working in or with government, infrastructure, or environmental sectors
• Students and young professionals looking to grow their strategic communication skills
• Anyone curious about the role PR plays in public education and sustainability

Pricing

• $30 – FPRA Members & Non-member Students
• $40 – Non-members
• $25 – Student FPRA Members

Spots are Limited – Reserve Yours Today!
Step beyond the classroom and into the real world of public relations. This field trip is more than informative—it’s transformative.