“A peek behind the curtain of the Firehouse Subs Private, National VIP Media Experience”
Tuesday, March 7
The Edison Restaurant
11:30 a.m. to 1 p.m.
Cost: $25 members, $35 non-members, $15 students Registration closes March 3
Luncheon keynote speaker Liz Anderson, senior public relations manager of Firehouse of America, LLC, will give us a peek behind the curtain of the Firehouse Subs private, national VIP media experience.
As a leader in the fast-casual restaurant industry, Firehouse Subs adopted the “not-so-familiar” Familiarization Tour model to elevate the traditional blogger experience.
With more than 273 million impressions and $1.7 million advertising equivalency from just two FAM events, Liz is excited to share best practices of how a single media event propelled the brand into unprecedented PR success.
About the company
Jacksonville-based Firehouse Subs was started in 1994 by two brothers – firefighters – with $100 in their pockets. Today, the national chain has over 1,040 locations across the United States, Canada and Puerto Rico. To date, the company has donated $24 million to public safety organizations through its Firehouse Subs Public Safety Foundation.
About Liz Anderson
Liz Anderson is Senior Public Relations Manager of Firehouse of America, LLC, one of America’s
leading fast casual restaurant brands. She manages and directs the company’s contracted public
relations agency of record to communicate strategy, brand vision, story lines, and integrated
campaigns. She handles daily coordination of all facets of PR for the brand and its franchise
community; Provides council on media opportunities, crisis communications, and media training; and
supports Firehouse Subs Public Safety Foundation® from fundraising events to PR consulting, and
more. In 2016, she lead the Firehouse Subs® PR team to its best year in PR to date, earning 31
national media stories, an advertising equivalency of $26.5 million, and more than 2.7 billion media
impressions – surpassing 2015 impressions by 63 percent.
Before joining Firehouse Subs in 2013, Liz managed public relations for the American Indian Alaska Native Tourism Association and worked at a national public affairs firm where she garnered public relations and grassroots community support for several clients, specifically American Indian tribes. Prior to her move to New Mexico, she managed accounts at a global public relations agency in Los Angeles, where her client roster included brands such as Logitech, StubHub, Microsoft, local hospitals and more.
Liz is a graduate of the University of North Florida, where she received a Bachelor of Science Degree in Communication with an emphasis in Public Relations and a minor in Sport Management. She is President-Elect for Florida Public Relations Association Jacksonville Chapter, a member of the International Foodservice Editorial Council, Public Relations Society of America, and the American Indian Alaska Native Tourism Association. Additionally, she volunteers for charities across Northeast Florida and is a freelance public relations consultant.
This month’s sponsor:
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March 7, 2017
11:30 am - 1:00 pm