MAY GENERAL MEMBERSHIP LUNCHEON

Social Media for Business Growth

Date: Tuesday, May 22, 2018 from 11:30 a.m. to 1 p.m.

Location: Holiday Inn Fort Myers Airport at Town Center,
9931 Interstate Commerce Drive, Fort Myers, FL 33913

Registration:
$25 for FPRA Members
$30 for Non-members
$20 for Students

A past president of the SWFL Chapter of FPRA, Samantha Scott, APR, will discuss the power of social media for business growth at the May luncheon. Social media use by businesses today is no longer optional or uncommon, however, using it as a definitive business driver is. Attendees of this luncheon will learn:

• How to create content that motivates, develops and nurtures audiences (as well as their team).
• How to strategically choose the channels they engage on and how to optimize them for peak performance, and audience research and maintenance performed.
• How to measure it all to attribute leads, sales and revenue accurately – and ultimately improve them.

About Samantha Scott, APR
With more than 10 years of experience in communications, Samantha is Accredited in Public Relations (APR) and the Grand Poobah, a.k.a President, of Pushing the Envelope. She has worked for large full-service firms and in the boutique advertising agency setting, servicing a wide variety of clients. Recognized in the community and in the marketing communications industry, she’s been honored by both Gulfshore Business and Gulf Coast Business Observer by their separate 40 under 40 awards, was named the Public Relations Professional of the Year in 2015 by the Florida Public Relations Association SWFL Chapter, is an honorary member of Florida Gulf Coast University’s Soaring Eagles Society and with the PTE team has won more than 30 industry awards.