October Seminar – Oct. 14

Event Details

Wednesday, October 14, 2026 | 11:30 a.m. – 1:00 p.m. (program begins promptly at 12 pm)

Lakes Regional Library | 15290 Bass Rd, Fort Myers, FL 33919

About the Seminar

Stop Broadcasting. Start Connecting.

Speaker: Caitlin Sinclair, Digital Communications Strategist with the Lee County Clerk of Court

Great PR isn’t about simply getting a message in front of an audience — it’s about understanding what makes people pay attention, build trust and take action.

Caitlin Sinclair brings a unique perspective to that challenge. In her four years of public-sector communications, she has used data-informed digital strategies to help build community trust. Before joining the government sector, she drove audience growth in EdTech sales and developed digital campaigns for an independent romance author.

That diverse experience has shaped an approach that blends the engagement tactics of niche online communities with the credibility and trust essential to public-sector communications.

Join Caitlin for a fresh look at what makes audiences stop scrolling, start listening and engage with your message. Through real-world insights and lessons drawn from across industries, she’ll explore how PR professionals can use audience understanding and digital strategy to create communications that are both attention-grabbing and meaningful.

• Expert communicators who are looking to understand how numbers can translate to connection
• Business owners who know their customers but not how to apply that knowledge

Registration

FPRA Members: $20
Non-Members: $30
Students: $10

Please note: Lunch will not be provided as food is not allowed at the library. Snacks will be provided upon departure.

Register today and come ready to rethink how you connect with the people you’re trying to reach!