THIS EVENT IS BEING POSTPONED TO A LATER DATE.

Join the Florida Public Relations Association Southwest Florida Chapter for a meaningful and interactive program focused on the power of purpose-driven communication. This session will explore how strategic storytelling, authentic partnerships, and mission-focused public relations can elevate organizations and create lasting impact in our community.

Hosted at HealthPark Medical Center, this program features a special behind-the-scenes experience with Ronald McDonald House Charities of Southwest Florida. Attendees will hear from Amy Velez, Director of Marketing & Creative Design, who brings more than 15 years of experience in marketing and creative strategy.

During this session, Amy will share how nonprofit organizations leverage public relations, storytelling, and strategic partnerships to build awareness, inspire support, and foster meaningful community connections. She will also provide insights into collaborating with influencers, community leaders, and partners to develop authentic campaigns that resonate with diverse audiences.

Event Details

Date: Wednesday, April 15
Time: 11:30 a.m. – 1:30 p.m.
Location: HealthPark Medical Center – Sanibel–Captiva Cayo Costa Meeting Space: Map to get to meeting room
Lunch and networking are included.

About the Speaker

Amy Velez is the Director of Marketing & Creative Design at Ronald McDonald House Charities of Southwest Florida, where she leads storytelling, branding, and creative strategy to amplify the organization’s mission. With more than 15 years of experience in marketing and design, she brings a thoughtful blend of creative vision and strategic thinking, using compelling messaging and visual communication to inspire support, strengthen community connections, and elevate mission-driven work. A graduate of Southern Technical College, where she earned her degree in Digital Design, Amy is also deeply committed to giving back and has supported a variety of local nonprofit organizations through her time and talents.

What You’ll Gain

• Insight into how mission-driven organizations use PR and storytelling to create measurable community impact
• Strategies for building authentic influencer and community partnerships
• Best practices for elevating nonprofit causes through strategic communications
• Real-world lessons from marketing and creative campaigns at Ronald McDonald House Charities of Southwest Florida

Following the presentation, attendees will have the opportunity to tour the Ronald McDonald House at HealthPark, offering a deeper understanding of how the organization supports families during medical crises and how strategic communication advances that mission.

This program is designed for public relations and marketing professionals looking to strengthen their approach to purpose-driven communication while connecting with peers who are passionate about making an impact.

Event Agenda

11:30 a.m. – 12:00 p.m.
Arrival and Registration

12:00 p.m. – 12:25 p.m.
Networking Lunch

12:25 p.m. – 12:30 p.m.
Welcome and Chapter Updates
FPRA Southwest Florida Chapter President

12:30 p.m. – 12:55 p.m.
Featured Presentation
Amy Velez, Ronald McDonald House Charities of Southwest Florida

12:55 p.m. – 1:00 p.m.
Audience Q&A

1:00 p.m. – 1:10 p.m.
Transition to Ronald McDonald House

1:10 p.m. – 1:30 p.m.
Ronald McDonald House Tour

Register today to reserve your spot and experience how purpose-driven PR can create meaningful community impact.