Secrets to a Successful Launch at Backyard Social – March 25

Learn Proven Strategies from Industry Leaders That Earned State-Recognized Awards

The Florida Public Relations Association Southwest Florida Chapter invites you to an exclusive in-person case study event featuring Backyard Social founder Jenna Baum, Esq., and FPRA member Susan Frantz, Founder and CEO of Frantz Marketing Solutions.  Enjoy insider marketing education and a delicious meal from any of the food truck vendors with your ticket purchase.

📅 Date: Tuesday, March 25
🕓 Time: 4:00 p.m. – 6:00 p.m.
📍 Location: Backyard Social, 16371 Corporate Commerce Way, Ft. Myers, FL 33913

What You’ll Learn

Gain an inside look at the marketing strategy that made Backyard Social’s launch a success and earned a prestigious FPRA Golden Image Award. This interactive discussion will cover:

• Research & Planning: The strategy behind the grand opening campaign
• Key Success Factors: What made the event a standout in the community
• Award-Winning Insights: Learn how the results led to a Golden Image Award-winning entry

Why Attend?

• Gain exclusive insights into proven marketing strategies
• Network with public relations, communications, and marketing professionals
• Walk away with actionable tips to elevate your own campaigns

Meet the Speakers

• Jenna Baum, Esq., Backyard Social Founder and VP Wolverine Management, LLC
  As Vice President and In House Counsel, Jenna Baum, brings over 12 years of experience to Wolverine Management, LLC. With a background in legal management for a large, full service real estate firm, Baum’s expertise in contracts, business management and legality, brings direction and legal inspiration to Wolverine Restaurant management.
• Susan Frantz, Founder and CEO of Frantz Marketing Solutions
  Susan brings more than 15 years of marketing expertise, having led innovative campaigns across multiple industries. As the immediate past president of the FPRA Southwest Florida Chapter, she is dedicated to advancing the field of public relations and marketing through education and professional development.

Who Should Attend?

• PR and communications professionals interested in understanding how comprehensive research and strategic planning drive award-winning launch campaigns
• Marketing strategists seeking actionable insights and innovative approaches to enhance brand presence and campaign success
• Event marketing and digital communications specialists looking to expand their professional network and adopt proven tactics for engaging target audience

Costs

In addition to an engaging presentation, enjoy a meal from any park vendor!

• $35 FPRA Student Members
• $40 FPRA Members
• $50 Non-Members

Seats are limited – reserve your spot today!