Webinar: Generative AI & Generative Engine Optimization – Mar. 24

Generative AI is no longer a future concept — it’s actively reshaping how audiences discover, consume, and trust information. Join us on March 24 for a high-impact webinar with Jon Goldberg, Founder and Chief Reputation Architect of Reputation Architects Inc., as he explores how large language models (LLMs) are transforming the marketing and communications landscape.

This session will take a deep dive into Generative Engine Optimization (GEO) — the emerging discipline focused on optimizing content for AI-powered answer engines such as ChatGPT, Perplexity, and Google’s AI Overviews. You’ll learn how GEO is changing the rules of visibility, credibility, and influence, and what communications professionals must do now to stay ahead.

Event Details

Date: March 24, 2025
Time: 12:00 PM
Location: Zoom [link to be provided upon registration]
Cost:

• FPRA Member: $5
• Non-Member: $10
• Student: Free

What You’ll Learn

• How generative AI is redefining search, content discovery, and audience trust

• What Generative Engine Optimization (GEO) is — and why it matters now

• Practical strategies to optimize content for both traditional search and AI-generated responses

• Ways to use generative AI tools to streamline workflows and create more compelling content

• How to ensure your organization’s messages rise to the top in an AI-driven information ecosystem

Whether you’re just beginning to explore AI or already experimenting with advanced tools, this webinar will provide actionable, real-world insights you can immediately apply to your marketing and communications efforts.

About the Presenter

Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc., a strategic communications and reputation risk management advisory firm dedicated to building, protecting, and restoring reputations in a world of evaporated trust and unprecedented stakeholder engagement.

Jon founded Reputation Architects in 2009 after more than 25 years as an advisor to corporate and nonprofit executives and boards and government entities around the world. Before founding his firm, Jon was partner and managing director of the Corporate Affairs practice of Porter Novelli and served as executive vice president and national director of crisis and litigation communications at Edelman. Trained as a journalist, he began his public relations career as a principal spokesperson for The Prudential Insurance Company.

Who Should Attend

This webinar is ideal for:

• Marketing, communications, and public relations professionals

• Digital, content, SEO, and social media strategists

• Brand and reputation leaders

• Agency and in-house communications teams

Whether you’re new to generative AI or refining your approach, you’ll gain practical insights to stay visible and competitive in an AI-driven communications landscape.