Considering using Facebook, Twitter, or other social media as a tool for marketing, public relations, or non-profit fundraising? Many in our area have found out that achieving social media success isn’t as easy as it might look. The Florida Public Relations Association (FPRA) Southwest Chapter presents “Southwest Florida Social Media Success Stories” at its February meeting. Panelists Jennifer Berg, Lydia Black, and Ginny Cooper will address the return on investment of social media and discuss their experiences with social media.

This event will be held on Monday, February 1. The luncheon meeting will begin at 11:30 a.m. Guests are welcome to attend.

Jennifer Berg
Berg currently serves as the Marketing and Communications Director for the Fort Myers Regional Partnership, Lee County’s Economic Development Office.As the Marketing and Communications Director, Berg is responsible for carrying forward the strategic marketing and communications plan for the Economic Development Office. She brings to her position a wealth of experience in a 15-year career that has spanned the spectrum of national advertising and public relations experience.
Lydia Black
Black has served as the Executive Director of the Lee County Alliance of the Arts for the past two years. She earned a Masters degree in Nonprofit Management and undergraduate degrees in Political Science and Communications. Before moving to Southwest Florida from Washington, DC, in 2005, she served as the Program Director for Eastern University’s Nonprofit Management programs. Black is an active community volunteer and is a member of Rotary Club of Fort Myers, Greater Fort Myers Chamber of Commerce, the Junior League and Gulf Coast Society of Fundraisers. In 2009, she was named a GulfShore Business 40 under 40 recipient and was recognized for her dedication to the Nonprofit Sector.
Ginny Cooper, APR, CPRC
Cooper founded her public relations and marketing agency following a long and varied career that spanned banking, retail sales and merchandising, journalism, real estate and human resources. Her agency, The Cooper Group, emphasizes both traditional and new media public relations.

In 2010, Cooper was invited to present a workshop at TWTRCON SF 2010, a national conference on the use of Twitter for business, headlined by representatives from some of the world’s foremost social media-savvy corporations such as Ford Motor Co., PRNewswire, H&R Block, Southwest Airlines and Edelman Digital.

The cost to attend the February luncheon meeting is $20 for members, $25 for non-members and $10 for students. Walk-ins are welcome for an additional fee of $5. For reservations or information, visit

Click here to register today!