The Southwest Florida Chapter of the Florida Public Relations Association

Invites you to PR Pro Bono Day

Friday, March 18
12:30 – 4:30 p.m.
Lee County Elections Center
13180 S. Cleveland Avenue in Ft. Myers
(Behind Robb & Stucky across from Bell Tower Shops)


Be with some of Southwest Florida’s most distinguished public relations professionals for FREE advice on how achieve results for your organization!

Session 1: Panel Discussion 12:30-2:30

PR Driving Results for Non-Profits – Samantha Scott, Pushing the Envelope, Inc

The Art of Procuring Sponsorships – Gail Lamarche, Henderson Franklin Attorneys at Law

Building a Team for Effective Branding – Karen Ryan, APR, CPRC, LCEC

The Importance of Planning & Research – Mary Briggs, APR, CPRC, Briggs & Rogers

Session 2: Roundtable Discussions 2:45-4:30

Social Media Do’s & Don’ts- Carla Ulakovic, Communications Consultant

Creative Design That Inspires Action- Matt Connar, Boost Creative

Press Releases & Media Kits- Laurel Smith, APR, Gravina Smith Matte & Arnold

Media Relations & Getting Camera Ready- Susan Bennett, APR, CPRC, Susan Bennett Marketing & Media, L.C.

*Attendees are encouraged to bring samples of their work for feedback from our experts.

About FPRA: Established in 1938, FPRA is the oldest public relations organization in the country. FPRA is dedicated to developing public relations practitioners, who, through ethical and standardized practices, enhance the public relations profession in Florida. PR Pro Bono Day was created in 2009 at the Southwest Florida chapter’s annual community service project. For more information, visit