Last month’s Social Media Breakfast was filled with great information! The experts we heard from made us aware of many things we should be doing, but also things we shouldn’t be doing. A recent article highlighted that social media can be the first, and one of the only impressions a consumer is getting of your company. It is vital that your presence on each of your platforms is giving off a good impression. According to the article, the “8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)” are below:
1. Not having a social media strategy.
A social media strategy is key to a clean and focused message to your followers. A good plan consists of social media goals, a content calendar, a clear policy and your brand voice.
2. Creating accounts on too many social media platforms.
It’s hard not to jump on the bandwagon when a new platform comes out, but if it doesn’t fit your audience or you don’t have time for it, it’s not worth it. Having a consistent and clear presence on a couple of platforms is better than having an inconsistent and random presence on five.
3. Paying for followers.
Having fake or non-existent followers is not only ineffective, but it could also negatively impact how people feel about your company.
4. Talking too much about your brand and nothing else.
This is very important to remember. No one wants to be bombarded with only sales pitches and advertisements on social media. Be sure to mix in some fun, yet relevant, content.
5. Not using hashtags correctly.
Hashtags can help gain more exposure, but if you use too many or they aren’t pertinent to your post or company, they are ineffectual.
6. Sharing too much in a short period of time.
Posting one thing after another throughout the day is going to push people away. Do your research on the platforms you’re using to find out the recommended posting frequency.
7. Neglecting to proofread.
This seems like a no-brainer for PR professionals, but it’s essential to take the time to double check each post before you publish.
8. Not being “social” on social media.
You are not just a keyboard behind a computer screen, you are a real person who is on social media to be social and build relationships. Your followers will appreciate the humanity behind your voice.