Lights, Camera, Action! – Tips on Making Your Video Stand Out!

On Tuesday November 2, prepare to have all your questions on video production answered! Kirsten O’Donnell, Director of Public Relations for Goodwill Industries of SWFL, and Ken Sneeden, President of Ken Sneeden and Associates Multimedia Production; team up to offer PR pros insight into their experiences and tips on how to make the best of your video productions. The presentation will be given in a panel format, with O’Donnell covering the aspect of how to do it yourself and get a great product, while Sneeden will talk about when it’s time to hire a multimedia firm, and how to work with a firm to get the video results you want. Guests will have the opportunity to participate in a question and answer session near the end of the presentation.

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Kirsten O’Donnell has worked in nearly every job possible in Television News production: From writing, reporting, and anchoring, to editing tapes and shooting video. Since entering the world of public relations four years ago, she has looked for new ways to incorporate video– and in particular online video– into Goodwill Industries of Southwest Florida’s PR and marketing efforts. She produces both internal and external videos for the agency, and online video plays an integral role in one of Goodwill’s biggest events– the annual “So You Think You’re Thrifty” competition– a search for the thriftiest shopper in Southwest Florida.

Ken Sneeden is an award-winning former broadcast journalist and television station executive. Sneeden was the creator of the nationally recognized Golden Apple Teacher Recognition Awards television production and continues to provide professional and volunteer services to local, regional and state public service efforts. For the past several years, he has donated multimedia production services to former Florida Governor Jeb Bush’s “Celebration of Reading” presentation in Naples, produced by VolunteerUSA. Messages produced by the company include video productions, live and interactive multimedia presentations, and touch screen kiosks.