98% of journalists expect companies to have an online newsroom

Detroit Lions saved about $25k the first year they had an online newsroom, cut costs of sending out photos, etc.

Some common mistakes:
Lack of recognized URL (use news.yourcompany.com)
Bad design/navigation – Content not updated
Bury newsroom link on corporate site – don’t bury it under “about”
Email alert delivery not targeted
PDFs instead of Word docs

Most important element – searchable archives!

Allow for more granular searches.

Have a lot of PR people? Organize them by subject area!

Okay, Ibrey is SO full of info…can’t keep up. You just needed to be here!