Presented by Sue Lampitt, Account Representative, Intech Printing
For a successful direct mail campaign
- Target your market – get personal, get relevant, get results
- Create a clear consise message
- Use creative and consistent branding
- Database optimization/USPS regulations
- Consult with your direct mail provider
- Increase response levels with variable text and images
- Test small, never spend a great deal of money on new marketing efforts that haven’t been tested yet. Digital printing is an excellent way to do this.
- Employ good graphic design elements
- Ask for action
- Repetition and relevance are required
- Optimize your database, use personal URLs
- Be familiar with the ever-changing USPS regulations
- Bar coding is essential in Non Profit mailings