Presented by Sue Lampitt, Account Representative, Intech Printing

For a successful direct mail campaign

  • Target your market – get personal, get relevant, get results
  • Create a clear consise message
  • Use creative and consistent branding
  • Database optimization/USPS regulations
  • Consult with your direct mail provider
  • Increase response levels with variable text and images
  • Test small, never spend a great deal of money on new marketing efforts that haven’t been tested yet. Digital printing is an excellent way to do this.
  • Employ good graphic design elements
  • Ask for action
  • Repetition and relevance are required
  • Optimize your database, use personal URLs
  • Be familiar with the ever-changing USPS regulations
  • Bar coding is essential in Non Profit mailings