Getting on Board to Do Good: Motivating Employees to Participate in Your Organization’s Social Responsibility Programs

April 25, 2013 | 11:30 a.m. to 12:30 p.m. EST
$25 for Members | $75 for Nonmembers
Robin Schell
Robin Schell, APR
More and more decisions about which organizations customers and clients want to do business with is influenced based on the organization’s reputation for giving back to society via their social responsibility initiatives. The icing on the cake: organizations that have employees who participate in those initiatives. Turns out they are more satisfied as employees and better ambassadors in general, advocating positively about the organization to family, friends and acquaintances. Learn about the key elements of successful social responsibility programs and hear case examples from companies who have been successful in engaging their employees in those efforts.

Robin Schell, APR, is senior Counsel and Partner at Jackson Jackson and Wagner and has been with the firm since 1986. She has over 20 years of public relations consulting experience and specializes in strategic planning, effective internal and external communication, development of constituency relations programs and opinion leader identification programs. She also serves as a Research Director of Dudley Research, the firm’s research subsidiary. Schell is a frequent speaker and workshop facilitator for clients, professional associations, civic groups and service organizations on a variety of topics. She has also completed a breadth of valuable work for corporations in the utilities, healthcare and other industries. A resident of Amesbury, MA, Schell graduated from the University of New Hampshire with a Bachelor of Arts degree in English.