A Message from Laura Byrnes, APR, VP of Annual Conference

Today’s public relations professional is tugged in many directions. You have to master the next big thing in social media, mobile optimization and analytics while maintaining hyper-personalized relationships. You must go “Global” to reach audiences in your immediate neighborhoods while gauging the effectiveness of those efforts with universal PR measurement standards. And, of course, you must deliver results with fewer resources but greater ROI.

How can you keep up, let alone make headway?2015ConferenceBrochureCover

The answer is FPRA’s 77th Annual Conference “PR Now: Stronger. Smarter. Faster.” – four days of unparalleled professional development and networking for Florida’s public relations professionals.

You’ll hear from major industry and thought leaders who will provide the inspiration, motivation and affirmation needed to help rocket your PR efforts to new heights.

The conference takes place Aug. 9-12, 2015, at the Omni Orlando Resort at ChampionsGate. This Four Diamond luxury retreat offers posh rooms and an extensive array of leisure options just 7 miles from Walt Disney World and 13 miles from Universal Studios Orlando.

Early bird conference registration is $725 for FPRA members and $905 for nonmembers and includes all speaker sessions and most meals. Registration will be available here.

Deadline for the discounted rate is July 13, 2015. FPRA’s special rate at the Omni of $129/night is also available three days before and after conference.

Plan to put the FPRA annual conference on your “can’t miss” list for professional development in 2015. We look forward to seeing you there.


Here’s what some of the SWFL chapter members have to say about the FPRA Annual Conference:

“This was my third Annual Conference and as always, I loved it! I got some fresh ideas, networked with new professionals and learned new trends and technologies. I always look forward to conference to learn new approaches that I can apply to my everyday work techniques.” – Jessica Boles

“For the past 5 years I have attended the annual FPRA conference and each year I come away enriched with new ideas and tools to assist me. I have implemented many of the thoughts and ideas that I have gotten from presenters as well as during networking sessions. Attendees truly are the best in their field and everyone benefits from being together and sharing their best practices.” – Susan Lindenmuth

“I have been fortunate to attend Conference‎ for 20 years. Professionally, conference sessions keep me current on what is happening in the industry and how I can continue to improve for my career and my organization. Personally, it is motivating to be surrounded by so many positive professionals and I always come home energized, motivated and excited to get to work!” – Karen Ryan, APR, CPRC

“As a Southwest Chapter member for more than 25 years, I have attended numerous FPRA conferences and each one has been memorable. I come away from every conference with a renewed sense of mission regarding my career and my professional development. In addition to the educational benefits that conference provides, I also learned a great deal by participating in Golden Image. Documenting a PR project and writing a two-page summary helped clarify the PR process during my early years and is still a valuable teaching tool for those just starting out in the profession. FPRA conference is a valuable investment in ourselves, our careers, and our industry.” – Lynn Schneider, APR, CPRC

“I benefited from conference by being able to unplug from my routine and be around other like-minded professionals. It gave me the chance to learn about new areas of PR and connect with other public relations leaders.” – Samantha Scott, APR