Date:    Feb. 9, 2021
Time:   11:30 a.m. – 12:30 p.m.
Price:   $15 for members | $20 for future members | $5 for students
Location:  Webinar (Zoom). Zoom link will be sent to all registrants including those who registered day-of by 10:30 a.m. on Tuesday, Feb. 9.

Speaker: AJ Wiley

Program Overview/Topic:

“Trending Social Media and Branding Strategies”

Your social media posts and branding efforts shouldn’t go unnoticed. Learning how to stay on top of social media and branding trends before they burn out, and even creating your own trends, can reveal vital information about your target audience.

Are you finding it difficult to remain authentic to your brand and what you are promoting? AJ Wiley will share how to avoid flat marketing and how to effectively reach your audience through social media and your brand.

And for those of us new to the TikTok world, he’ll share why you shouldn’t be discounting the platform and how to create professional, branded videos that capture your audience’s attention.

Who should attend?

  • PR and marketing professionals interested in learning about 2021’s biggest breakout social platform, and why you should explore it for your organization, clients or brand
  • Anyone interested in learning how your image is more than just your logo, and how to maximize its effectiveness to reach your target audiences.

AJ Wiley is an outdoor graphic designer, illustrator  and social media strategist based in Lincoln, Nebraska. His client portfolio includes national and international brands including Reebok, Florida Georgia Line, Chris Burkard and Noah Kahan. He graduated college at the University of Nebraska, Lincoln in the middle of the pandemic without a job. That gave him the time and freedom to create a strong social presence through Instagram and TikTok. Posting on TikTok 5x a day led him to have a couple viral videos in which he decided to start his own outdoor apparel brand called Kumawave. He now spends his day drawing daily, taking on freelance work and managing his own business with family. But TikTok hasn’t descended to the bottom of his priorities list – he boasts over 3 million “likes” of his videos and over 90,000 followers.