By Carla Ulakovic

Calling all public relations and marketing professionals in the area – now is the time to submit your finest work. The Southwest Florida Chapter of the Florida Public Relations Association (FPRA) has issued a Call for Entries for its 2012 Local Image Awards.

Local Image Awards are held annually and recognize the best public relations, communications and marketing efforts in Southwest Florida during the past year.

Submissions for awards must be presented in a detailed and specific format, as directed by the Call for Entries. The contest is open to FPRA members and non-members as well as students. Please review the Call for Entries for the 2012 Local Image Awards as it contains all the information you need for an Image entry including judging criteria, awards presented, rules for entry, deadlines and where submissions need to be sent, descriptions of each of the divisions and categories, entry fees, the official entry form and an entry checklist.

Whether you are new to the process or a seasoned Image participant, use the Call for Entries as your step-by-step guide to staying on track. A new project is kind of like your very own PR science experiment – you have a hypothesis or great idea, develop a plan, consider and address the variables, observe and collect data, create back-up materials, formulate the project results and come up with a final conclusion.

One very helpful hint is to ask someone who is not invested in the project to review your entry. A colleague, with a fresh perspective and eyes, may notice something that needs to be corrected or clarified.