By Carla Ulakovic

Public relations professionals work year round manage brands, build communication campaigns, and enhance images year round. This month, the Southwest Florida Chapter challenges each member to reflect on your year of public relations successes and really begin thinking about projects you may be able to enter in the 2012 Image Awards Competition.

Maybe you launched a promotional campaign, held a special event, conducted an internal communication campaign, etc.

Image Awards offer an array of opportunities to showcase your hard work and provides the opportunity to showcase smaller projects like posters or calendars, news release, written speech, specialty item, electronic communications (including blogs, e-mail, newsletters and surveys), brochure, website or even a presentation. Since most of these projects are smaller in scope, entering your work in the “tools of the trade” categories B and C may be less overwhelming, especially to someone who has never submitted anything. This may end up being your formula for success!

There is even an opportunity for students to enter! Students can enter a written speech, news release, position paper or computer-generated communication like a website or PowerPoint. You can also enter any other category in the other professional divisions if you have something that doesn’t fit in the student division.

So put those thinking caps on and start thinking Image!