FPRA SWFL Chapter

As PR practitioners, whether in a good economy or bad economy, we should make the best use of our budget. Throughout the

Charles Fornaciara, Ph.D joins us from Florida Gulf Coast University for this afternoon's topic on modern professional ethics. What do we mean

Lynn Schneider, APR, CRPC; Tina Haisman, APR, CPRC and Newt Barrett addressing several issues, and answering questions. We'll try to get them

Every brand has a voice online. A "personality style guide" should be developed to promote consistency. We don't want to convey multiple

Solis spent a year monitoring the social web. The important part is listening, documenting, and reaching your audience where they are talking

It is ever-important for us to continue to learn about and decide how to reach this new audience. Experimentation is a must,

Our next speaker, Brian Solis, Principal of FutureWorks, visits us straight out of California. He asks us, "Who is using Twitter and

Is it possible to refocus a story? Example: Client was contacted to provide a counterpoint to the first position, first position was

Eliminate the words "No comment" from your vocabulary. If you can't comment, explain why. The media wants every side, and wants the