Webinar: Ethical Considerations for PR Practitioners – April 23

Ethics often go beyond a simple choice between right and wrong—they’re nuanced, complex, and shaped by competing responsibilities. As PR professionals, we navigate a web of obligations to our employers, clients, the profession, the public, and ourselves. Maintaining trust with each of these stakeholders is at the core of ethical public relations, yet conflicts of interest are inevitable. How do you identify the most ethical, socially responsible path in these situations?

This event will provide a deep dive into the principles of ethics, the decision-making process, and key legal considerations essential for PR practitioners to build trust and navigate challenges effectively.

Date: Wednesday, April 23
Time: 12:00 p.m. – 1:00 p.m.
Location:  A Zoom link will be provided before the webinar date, once the individual has registered online.
Speaker: Kelly Corder, APR, CPRC is Director of Media Relations for Sachs Media

Why You Should Attend
With the rapid evolution of technology, new ethical dilemmas are emerging—particularly with artificial intelligence (AI). This session will explore the intersection of ethics and innovation, offering a timely perspective on AI’s growing role in communications and decision-making. Whether you’re a seasoned practitioner or just beginning your career, this session equips you with practical tools and insights to uphold ethical standards in today’s dynamic PR landscape.

What You’ll Learn:

• Defining Ethics: Gain clarity on the concept of ethics and its application in PR.
• Ethical Decision-Making Process: Understand theories and practical approaches to making sound ethical choices.
• Managing Conflicts of Ethics: Learn how to address competing responsibilities and resolve ethical dilemmas.
• Media Law and the First Amendment: Explore legal principles that impact ethical decision-making.
• FPRA Code of Ethics: Discover how professional guidelines shape ethical practices in PR.

Featured Speaker: Kelly Corder, APR, CPRC
Kelly Corder, APR, CPRC, is the Director of Media Relations at Sachs Media, where she manages high-profile accounts such as Ben Crump Law and The Florida Bar. An award-winning PR leader, Kelly brings decades of experience spanning criminal justice, education, and national media. Her expertise has earned her recognition as a Top Woman in PR (PRNEWS, 2024) and Communicator of the Year (FPRA Capital Chapter, 2020). She has secured client placements in The New York Times, Newsweek, CNN, Forbes, and many more.

Kelly is an engaging presenter on topics like public relations ethics, media strategy, and litigation PR. A graduate of Florida State University, she serves as Chair-elect of FPRA’s Counselor’s Network Board.

Don’t miss this opportunity to deepen your ethical foundation and elevate your PR practice.

Cost:

• FREE for FPRA Members
• FREE for FPRA Student Members
• $10 for Non-Members
• $5 for Non-Member Students

Spaces are limited—secure your spot today!