The Southwest Florida Chapter of the Florida Public Relations Association (FPRA) and Public Relations Society of America Gulf Coast Chapter (PRSA) have teamed up to present “Be Good at Doing Good: Marketing Your Mission” on Friday, April 18, 2014 from 8 a.m. to 11 a.m. at Edison State College, 8099 College Parkway, Fort Myers, FL 33919, Nursing Building, AA-177. The event will offer successful tools of public relations and marketing for nonprofits, small businesses and civic and community organizations.

Six local public relations and media professionals from Fort Myers and Naples will provide information and tips on the following topics: branding, content marketing, fundraising and special events, donors and volunteers, news releases and public speaking. The list of guest speakers include; Brandi Broxson, editor of Naples Daily News; Gail Dolan, MBA, president of Dolan Marketing Services Inc; David Essel, certified motivational speaker; Kate Gooderham, APR, CPRC, president of Gooderham and Associates; Lynn Schneider, APR, CPRC, vice president of marketing and communications, Shell Point; and Heidi Taulman, APR, executive director of Lee BIA Builders Care.

The cost to attend the event is $10 and includes a continental breakfast. Reservations are required and can be made by visiting The deadline for reservations is Friday, April 11, 2014.

The Florida Public Relations Association was founded in 1938 and is the oldest public relations organization in the United States. FPRA is dedicated to developing public relations practitioners who, through ethical and standardized practices, enhance the public relations profession in Florida. The Southwest Florida Chapter of FPRA is dedicated to programs and activities for public relations professionals in Lee, Collier, Charlotte, Hendry and Glades counties. For additional information, please visit the Southwest Florida Chapter of FPRA website at

The Public Relations Society of America (PRSA) is the nation’s largest community of public relations and communications professionals. PRSA provides training, set standards of excellence and uphold principles of ethics for the global public relations profession. As a leading voice in the PR industry, it also advocates for greater understanding and adoption of public relations services. The local Gulf Coast chapter is based in Naples, Fla.