As we wrap up January’s CPRC Awareness Month, we celebrate the impact of the Certified Public Relations Counselor (CPRC) designation and the seasoned professionals who have shared their experiences.

Offered exclusively by FPRA, this prestigious credential recognizes senior PR leaders with at least 10 years of experience who have earned their APR and demonstrated strategic expertise. CPRC holders gain access to FPRA’s Counselors’ Network, fostering high-level connections and professional growth.

Learn more about gaining CPRC certification

Thank you to our credentialed members for sharing their insights on the value of the CPRC!

“The CPRC process teaches a way of thinking that we use every day in public relations. The designation signals to our bosses and clients that we are serious professionals.” – Kate Gooderham, APR, CPRC, President, Gooderham & Associates

 

 

“Going through the process of obtaining my APR and CPRC helped me exponentially and allowed me to better serve the organization where I work. The credentials don’t just mean you passed a test; they speak to a level of sophistication and creativity in how you approach Public Relations and what you can accomplish because you’ve learned what the APR and CPRC offer.” – Betsy Clayton, APR, CPRC, Communications Director, Lee County Government

 

 

“Obtaining the CPRC not only proves I’m an expert of my craft, but also allows me to counsel others in PR matters. Acquiring this certification changed the dynamic of my relationship with my superiors and others who work in my industry.” – Trish Robertson, APR, CPRC, Public Relations Officer, Collier County Supervisor of Elections

 

 

“Earning my CPRC was the natural next step for me, both personally and professionally. This certification demonstrates my commitment to my colleagues through strategy, expertise, and ethical decision-making. Best of all, I am now in the company of other trusted PR counselors who I respect, admire, and look forward to learning from.” – Lauren Bernaldo, APR, CPRC, Chief Communications Officer for the Lee County Tax Collector