How Competitive Are YOU in Today’s Marketplace?
Accreditation in Public Relations (APR) and Certified Public Relations Counselor (CPRC) certification are two proactive, affordable “short term investment/long term benefit” opportunities
CPRC Hint: Growth and learning opportunities plentiful in PR
Submitted by Kara Winton, APR, CPRC No one wants a static career, but without a little effort, it’s easy to be lulled
CPRC tip: Fake it until you make it!
Submitted by Mary Briggs, APR, CPRCOne of the best pieces of advice I’ve ever received is from my fellow PR pro, Teri
CPRC Tip: 5 ways to craft a media release that’s worth a million bucks
By Tina Haisman, APR, CPRCMedia releases have gained tremendous strength in recent years as search engine optimization has gained steam. Now, just
The Holy Grail of PR: Measurement
By Susan Bennett, APR, CPRCWhat is the real value of PR? How do we measure its impact on the bottom line? These