Uncategorized

Every brand has a voice online. A "personality style guide" should be developed to promote consistency. We don't want to convey multiple

Solis spent a year monitoring the social web. The important part is listening, documenting, and reaching your audience where they are talking

It is ever-important for us to continue to learn about and decide how to reach this new audience. Experimentation is a must,

Our next speaker, Brian Solis, Principal of FutureWorks, visits us straight out of California. He asks us, "Who is using Twitter and

Is it possible to refocus a story? Example: Client was contacted to provide a counterpoint to the first position, first position was

Eliminate the words "No comment" from your vocabulary. If you can't comment, explain why. The media wants every side, and wants the

Judd Cribbs continues with examples of using "people words", encouraging us to make sure opening lines are not loaded down with archaic

Welcome to PRU - High Tech - High Touch! Our first speaker is WINK-TV reporter Judd Cribbs, a perennial favorite in Southwest

In just one month, FPRA will host PR University (PRU) at Harborside Event Center in Downtown Fort Myers from 9 a.m. until

Though conference is cooling down, several SWFL members are still sizzlin' after their big win at last night’s 52nd Annual Golden Image